07/09/2018
1 min
The ibis, ibis Styles and ibis budget brands know how to talk to the Millennials and this summer they a student offer. Unique in the hospitality world, here’s all you need to know about this exceptional offer.
Being a Millennial is more about a state of mind than belonging to an age group! These digital natives move in time with innovation, immediacy and connectivity.
#JustForFriends.
The figures speak for themselves: 52% of Millennials say they give preference to alternative accommodation solutions such as private rentals. And that's a real shame, knowing how great our hotels are for holidays amongst friends!
#JustForFriends is a mini-series in the form of Instagram stories portraying a real group of friends on holiday in the sun in a rented house. But the holiday is not exactly relaxing…
Interested?
This communication campaign is combined with a bold offer: the 1st offer dedicated to students!
#JustForStudents
This operation offers a 30% reduction to all students, valid in 600 hotels and 44 countries all over the world.
From 25 June to 2 September 2018, students can make their bookings on the dedicated website. The only requirement is to present a valid student card at the check-in.