10/30/2018
1 min
Are you familiar with the annual Dîner en Blanc event? Born in France nearly 30 years ago, the concept brings together more than 10,000 people each year in Paris for an evening of dining in an exceptional place revealed at the last minute. This year, Sofitel becomes its 1st official luxury hotel partner in North America and launches "Sofitel en Blanc". An extra touch of luxury at this iconic event!
On the occasion of the 30th anniversary of the concept in 2018, the brand is partnering with Diner en Blanc International to make this legendary celebration one of the most luxurious events in North America.
6 addresses, 6 events
For the first time, guests from 6 North American cities (Chicago, Los Angeles, Montreal, New York, Philadelphia and Washington) will be able to book their tickets to discover the extraordinary and brand new - Sofitel en Blanc - an exclusive gastronomic experience created by Sofitel and inspired by the elegance and refinement of French culture, at the front row of the Dîner en Blanc event.
All in white
Soon, Sofitel and Dîner en Blanc International will launch a #SofitelenBlanc contest, open until December 31, 2018. Participants will have the chance to win a trip for two to Paris, or any Sofitel in North America.
About the Dîner en Blanc
Le Dîner en Blanc has become a cultural icon since its inception three decades ago in Paris when Frenchman François Pasquier invited a group of friends to an elegant picnic at Bois de Boulogne, asking them to dress in white in order to make it easier to find one another. Since that first dinner, the event has grown to more than 80 cities worldwide, with over 130,000 guests. Once a year, a secret place is revealed for a special evening.