Cooking alongside a top Accor Chef in his restaurant and inviting your friends to taste your culinary creations... we've all dreamt of it! This is precisely the concept behind "A TABLE”, a brand-new experience offered by the Welcome Fans program from January to March 2019. A contest in which the winners had a lot of fun... maybe we could be invited too?
Welcome Fans, is where you get to experience life's high points. Sport, music, food, travel, as well as surprises and benefits... Welcome Fans gathers the good deals for you.. Its mission? To make you feel emotions you've never experienced before, whether at the AccorHotels Arena, Roland Garros or even in the kitchens of our top Chefs.
A single watchword: gastronomy
To meet its members' needs and in order to target millennials, Welcome Fans offered food lovers a unique experience, enabling them to pursue their passions even more actively.
Three Midscale brands were showcased: ibis, Mercure and Novotel in order to create recognition of the selected restaurants among a target group of young people living locally and knowledgeable in the field.
This was the first Welcome Fans campaign where the attraction on offer was wholly focused on a core Accor business.
From Marseille to Metz, via Bordeaux, Lyon, Nantes and Paris… 6 events were organized across France to offer members of this community special access to Accor restaurant kitchens. The objective? Supporting a large-scale digital engagement operation and enabling many lucky winners to enjoy the pleasures of gastronomy!
This unique experience began on January 25, 2019 at La Brasserie in the Mercure Nantes Centre Gare and ended on March 8, 2019 at the Halle Quatre restaurant in the Novotel Paris Centre Gare Montparnasse.
BEST OF! Watch the video highlights of each event.
The influencers at the heart of the operation
An exclusive pilot event was held in Paris on December 3, 2018, bringing together six influencers who each represented one of the cities participating in the operation. They met Kévin Giret, Chef at Génie Sous les Etoiles, a vegan-inspired restaurant in the heart of the ibis Paris Bastille Opéra. There, they had the opportunity to enjoy the unique experience offered by the program (cooking, a cocktail and a full-service evening meal) and to promote it to their communities before the contest's launch.
At this first trial event, a promotional video was produced for an official launch in January… Take a look!
Congratulations on the program for this tasty operation!