As he met with Accor TV teams for the shooting of the Development Middle East & Africa special edition, Mark Willis, CEO Accor Middle East & Africa, lent himself to the game by participating in "What's in the box?”. What do animal figures from the savannah, the numbers 29 983 and +273 and a delicious burger with fries mean to him? What do figurines of savanna animals, the numbers 29,983 and 273+ and a delicious burger with chips mean to him? 1 box = 1 reference to his region. It is up to him!