Accor & ALL win gold

11.6.2019

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Since February 2019, Accor proudly displays the elegant gold logo of its new visual identity. This transformation was coupled with the launch of ALL - Accor Live Limitless, the new relational brand combining our lifestyle loyalty program and booking website. Behind the scenes of this revolution: the Corporate Communication and Global Marketing teams, whose work has been recognized with many awards! Among them, the prestigious “Grand Prix Or des stratégies de communication d’entreprise” (Gold Prize for Corporate Communication Strategies).

To support its new strategy and bring Augmented Hospitality to life, Accor announced at the beginning of the year the launch of ALL, Accor Live Limitless - a new promise designed to anticipate our customers' needs and expectations beyond their stay, as well as a new positioning for its corporate brand. Our Group now displays a new premium logo, created around the letter A and associated with the goose, the brand's historical symbol since its creation. This new visual identity and the launch of the ALL brand did not go unnoticed, and the awards are flowing to celebrate these strategic innovations.

« Gold Prize for Corporate Communication Strategies »


Each year, the Grand Prix Stratégies brings together more than 500 communication and marketing professionals for a ceremony that rewards the greatest brand initiatives and strategies of the year. The latter, judged on the relevance and creativity of their approach, are competing for Gold, Silver and Bronze awards in several categories: communication, marketing, advertising, brand content, etc.

On September 11, at the 2019 Grand Prix Stratégies ceremony at the Théâtre de la Madeleine (Paris), Accor won the famous "Gold Prize for Corporate Communication Strategies" in the category "Corporate communication, visual and graphic identity" for its new visual identity and the launch of ALL, Accor Live Limitless.

A rebranding that won over the jury with its elegance and audacity, with...

 

A new logo, bold and premium:

And to be discovered in preview:

At the same time, the launch of the ALL, Accor Live Limitless - relational brand, strengthens the international visibility of the Group's brands by bringing together all our experiences on a single digital distribution platform in addition to our loyalty program. A lifestyle brand, unique services to live, work and play, an innovative name: ALL.

And that's not all... Rewards are multiplying!


And since good news never comes alone... Our Group has also distinguished itself with other awards in connection with its new brand territory. The films "Accor Positioning" and "Live From the Heart" have won several awards in the Gold and Silver categories at the Dolphin Awards and Magellan Awards, as well as in the Platinum category at the Marcom Awards.

Congratulations to our Corporate Communication and Global Marketing teams!

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