Strategy Accor Shines a Light on Its Luxury and Lifestyle Brands at ILTM Cannes

For more than 10 years, Accor has taken part in ILTM Cannes, the essential luxury hospitality event for travel specialists. Packed with more than 3,000 high-quality pre-scheduled appointments, lunches, dinners and networking cocktails, the four-day event reinforces Accor’s ambitious sales strategy in the luxury & lifestyle sector. 2022 was no exception, especially as it was an incredible year for Accor, reinforcing its leadership in the luxury sector with an unprecedented commitment to positive hospitality.

Held from December 5th to 8th, 2022, ILTM Cannes is a key event for Accor’s positioning in the luxury hospitality and brings together the most influential decision-makers of the luxury travel industry.

A wealth of possibilities

This year’s event was an opportunity to share our vision and expertise with our partners and clients, gather insights, industry trends and highlight our different luxury and lifestyle brands, such as Raffles, Orient Express, Fairmont, Sofitel, and Ennismore with dedicated areas on the booth. Accor had one of the strongest presence with almost 70 hotels present and 150 participants with all levels of management, including CEOs, COOs, CCOs, and General Managers.

Discover some of key facts on Accor’s presence at ILTM 2022:

  • Sébastien Bazin shared his vision concerning the Group’s luxury and lifestyle brands, committed to strengthening the identities of these iconic brands and the unique and innovative experiences they offer, as well as the importance of collaborations and working hand-in-hand with our partners;
  • We have organized 8 different clients’ events and discussed its strengths a real service provider to property owners;
  • We have shared some of our latest hotel news, including exclusive partnerships, setting of new worldwide standards for guests’ experiences, new destinations, and new collections. Some of our announcements include Fairmont Chateau Lake Louise new eco-luxury mountain retreat which will set a new worldwide standard for guest experiences, as well as low-impact design and construction, or Le Royal Monceau, Raffles Paris being the only hotel in Paris with an art concierge, providing guests with access to exclusive cultural and artistic experiences.

Capture the key moments

To forge new business relationships in the luxury travel industry, Accor organized 8 high-level events for hotels to meet key agencies, partners and clients and develop their network. 

Cementing The Group’s Luxury Strategy

With a dedicated luxury and lifestyle sales team and B2B approach, Accor continues to enhance its leadership, visibility and service capabilities in tune with the specific needs of luxury owners, B2B clients and guests in this high-value and high-potential segment. Accor has a strong network of expert teams, both globally and locally, and organize more than 400 events, including ILTM Cannes, to increase the visibility of its brands and hotels.

Accor’s Sales expertise is fundamental to making the Group a truly partner-centric business provider capable of meeting and anticipating the needs of its large portfolio of B2B clients. Building solid long-lasting relationships in luxury travel drives revenue, performance and growth – without doubt, contributing to making the Group a preferred partner for hotel owners around the world.

Shaping The Future of Hospitality

With a promising business and travel context, Accor is seeking to fully capitalize on recovery in all segments, including in the Luxury sector where Accor is a global leader with an extraordinary portfolio of luxury brands, ideally positioned to meet evolving guest expectations. These brands will drive – and already are driving – future growth. Accor is set on growing its luxury footprint in leading markets around the world.

To achieve this, Accor will continue to adapt to the changing needs of both its partners and guests with a tailor-made approach to hospitality. By continually introducing fresh concepts and exciting new places for luxury guests to discover, more than ever, Accor seeks to create meaningful connections and exceptional experiences.

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