Loyalty Driving Value and Loyalty With ALL PLUS Subscription Cards
1 min

The ALL – Accor Live Limitless program reinforces its portfolio of tailored subscription cards with its ALL PLUS frequent traveler offerings to provide customers with subscription cards that best meet their global and local travel needs.

Adapting To Changing Travel Habits

As the subscription economy booms, more and more hospitality brands are looking at subscription-based models to drive loyalty. Frequent customers want to take advantage of their travel to feel unique and valued.

Accor strives to be as close as possible to guests, with the aim of meeting their high expectations, adapting to a mix of global and local travel and anticipating evolving needs and desires. According to the Skift Report, “the line between work and leisure is blurring”. And locals are often just as keen as global travelers to use the experiences offered by a program like ALL.

To be relevant and drive real added value, subscription cards are an opportunity for loyalty programs but need to adapt to changing travel habits and guest behavior. For travelers who travel more frequently and for longer periods of time, we launched the Business PLUS and ibis Business cards, which are now reinvented as ALL PLUS Voyageur and ALL PLUS ibis to reinforce their added value and better meet our guests needs and expectations.

ALL PLUS, a Key Value Driver

ALL PLUS Voyageur and ALL PLUS ibis subscription cards are tailored to our most valuable guests and offer two value boosters: biggest discounts and a status accelerator. In addition to earning Reward points, guests also enjoy the best fixed discount available all year long and earn Status points enabling them to move up their status tiers,and an elite status. Since both cards are fully part of ALL, all earned points are cumulated in their ALL account and allow members to benefit from the rich value proposition of ALL.

Ultimately, these subscription cards create a virtuous circle for both our guests and hotels: the more our guests spend in our ALL ecosystem, the more points, status, discounts and exclusive benefits they gain to live more limitless experiences. At the same time, hotels then have more loyal and engaged guests who generate more revenue and provide more knowledge and opportunities to build stronger relationships.

Meeting Local Needs and Expectations with Regional ALL PLUS cards

In addition to the ALL PLUS Voyageur and ALL PLUS ibis cards in order to elevate guest experience, keep driving real added value, and build lasting loyalty, we are enriching the ALL subscription cards portfolio, as are its customer needs and expectations, with tailored regional ALL PLUS products aligned to market specificities.

Off the back of our industry acclaimed loyalty program, ALL - Accor Live Limitless, we wanted to craft regional subscription products which would resonate with today’s traveler. These cards provide access to our best hospitality brands at the highest rational value when booking on ALL.com or App

Mehdi HEMICI Chief Loyalty & E-Commerce Officer

After 10 years of existence, it was time for paid BUSINESS cards to embrace the bleisure & ‘work from anywhere’ growing trends. Simpler, stronger and better embedded with the core loyalty program, ALL PLUS provides companies of all size, friends, couples and families the best way to enjoy 4,000 properties across 100 countries

Maxime GAREAU Vice President Global Membership Subscription

By innovating and adapting, we reinforce connections with clients who frequently travel locally and internationally with different needs and expectations. While global membership cards such as ALL PLUS Voyageur and ALL PLUS ibis enrich the global value proposition and benefits for our best guests who frequently travel internationally, our local membership cards align with local market needs and specificities of our best clients who frequently travel locally. In the Asia-Pacific region and India, the Accor Plus subscription card is already very popular and will be revamped by 2024, while ALL PLUS China and ALL Signature in Brazil will also further reinforce a leading position in this growing subscription space by specifically addressing and adapting to these markets. In China, for example, dining and wellness are increasingly popular choices that travelers want to experience on their leisure trips, while in Brazil, the loyalty market is very mature, with customers engaged and truly obsessed with earning and redeeming points. ALL PLUS subscription cards offer dedicated privileges that meet the diverse needs of consumers, with unique enriched benefits for hotel stays, dining and lifestyle experiences.

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