12/18/2024
1 min
Strategy
2024 Flashback: Bridging Communities, Celebrating Excellence, and Redefining Hospitality
In 2024, Accor's journey was defined by remarkable achievements and transformative partnerships.
As a Premium Partner of the Paris 2024 Olympic and Paralympic Games, we embraced our shared values of excellence and responsibility, uniting the world in celebration. Our storied heritage propelled us to new heights, marked by significant anniversaries and milestones, including the 60th anniversary of Sofitel and the impressive 1000th Mercure hotel opening. With over 250 new openings and impactful collaborations – ranging from our alliance with Kylian Mbappé to empower younger generations, to our partnership with LVMH to take Orient Express to new horizons, and to Novotel’s Ocean Protection Partnership with WWF – we continue to redefine the art of hospitality. Together with our Heartists®, we are dedicated to building bridges between communities, fostering a sustainable future, and crafting unforgettable experiences for all.