Accor - Discover SO/

At SO/ Hotels & Resorts, the soul of the destination contributes an authentic energy, an exotic “sense of place”, encapsulated within each address. Stylish socializers of all origins meet in like-mindedness to feel the pulse of “the place”.

SO/ re-interprets the codes of luxury hospitality through an unconventional attitude, an unmistakably playful and audacious twist to luxury experiences. Each hotel has a distinct personality, style, and even its own fashion statement. The entertainment is fantastic, the food is creative and the atmosphere is vibrant. This is the place to be, and be seen.

8 lifestyle luxury addresses, bold & playful
10+ new exciting addresses in the pipeline
8 distinct fashion signatures by renowned designers

Avant-garde Design – Every SO/ address is an avant-garde and sophisticated masterpiece, embellished with vivid design elements, textures, colors and influences of the destination, giving each hotel a one-of-a-kind personality and style.

Playful Entertainment – Whether it is the coolest musical act or the most talked-about pool or beach party in town, or the best rooftop bar with creative cocktails & bites, expect to be energized and entertained with the trendiest, social luxury experiences.

Fashion – SO/ is an artistic vision brought to life by a celebrated name from the ever-so stylish, vibrant and expressive world of fashion. Renowned designers like Monsieur Christian Lacroix, Kenzo Takada, Viktor & Rolf and many more have been creating distinct fashion signatures for respective SO/ addresses from the start, making SO/ the only international fashion-led hotel brand in the world.

5 emblematic addresses

SO/ Paseo del Prado, La Habana

A masterpiece of luxury and style designed by renowned French architect, Michel Regembal, SO/ Paseo del Prado, La Habana, is a stone’s throw from charmingly vibrant Habana Vieja, a World Heritage Site. With 250 guest rooms and suites, the décor of each room is infused with the spirit of one of three dance styles - Classical Ballet, Salsa or Son Cubano – balanced with spectacular floor-to-ceiling views of the sea. From the HI-SO rooftop bar to the specialty Café Origen, beautifully-designed SO/ SPA to infinity pool on the open deck, one’s senses are bound to be pampered in every way.

SO/ Bangkok

SO/ Bangkok is an intrigue-steeped, luxurious urban hotel with a resolutely contemporary outlook. A seductive statement of art and design, this 30-story hotel offers enchanting views of Lumpini Park and the city skyline. Each room embodies a signature theme - Water, Wood, Earth or Metal - that soothes your senses within its cocoon of earthly comforts, sumptuous colors and tranquil textures. SO/ Bangkok bears the ultra intricate and stylish fashion signature of Monsieur Christian Lacroix.

SO/ Berlin Das Stue

Situated in the diplomatic district and nestled in the lush Tiergarten park and adjacent to the Zoo, SO/ Berlin Das Stue promises to surprise with its urbane and vibrant interiors - with touches of quirky and artful elements - that juxtapose with its stately neo-classical facade. Keep an eye for the whimsical and playful fashion signature of Viktor & Rolf.

SO/ St. Petersburg

Designed by the renowned Italian designer Antonio Citterio – guests can expect captivating views of St. Petersburg's landmark sites including the St. Isaac's Cathedral from the HI-SO bar and terrace. Inspirations were drawn from the famous Fabergé Eggs. These enigmatic jewellery masterpieces come to life in the hotel's interiors, in a modern interpretation. Not to forget as the incredible Russian designer, Alena Akhmadullina, lends her own artistic vision to this address.

SO/ Auckland

Neighbouring the lively Britomart precinct and waterfront, and inhabiting the old New Zealand Reserve Bank, SO/ Auckland is a luxurious urban hotel setting the new lifestyle luxury standard for wining and dining in Auckland, featuring a Michelin-starred restaurant, three bars, a signature spa and fitness and a 20-m indoor heated pool. Revel in the avant-garde design elements of Auckland's volcanic origin by fashion designer, Benny Castles, from WORLD.

Find out more on www.sofitel.com