A masterpiece of luxury and style designed by renowned French architect, Michel Regembal, SO/ Paseo del Prado, La Habana, is a stone’s throw from charmingly vibrant Habana Vieja, a World Heritage Site. With 250 guest rooms and suites, the décor of each room is infused with the spirit of one of three dance styles - Classical Ballet, Salsa or Son Cubano – balanced with spectacular floor-to-ceiling views of the sea. From the HI-SO rooftop bar to the specialty Café Origen, beautifully-designed SO/ SPA to infinity pool on the open deck, one’s senses are bound to be pampered in every way.

SO/ Bangkok is an intrigue-steeped, luxurious urban hotel with a resolutely contemporary outlook. A seductive statement of art and design, this 30-story hotel offers enchanting views of Lumpini Park and the city skyline. Each room embodies a signature theme - Water, Wood, Earth or Metal - that soothes your senses within its cocoon of earthly comforts, sumptuous colors and tranquil textures. SO/ Bangkok bears the ultra intricate and stylish fashion signature of Monsieur Christian Lacroix.

Situated in the diplomatic district and nestled in the lush Tiergarten park and adjacent to the Zoo, SO/ Berlin Das Stue promises to surprise with its urbane and vibrant interiors - with touches of quirky and artful elements - that juxtapose with its stately neo-classical facade. Keep an eye for the whimsical and playful fashion signature of Viktor & Rolf.

Designed by the renowned Italian designer Antonio Citterio – guests can expect captivating views of St. Petersburg's landmark sites including the St. Isaac's Cathedral from the HI-SO bar and terrace. Inspirations were drawn from the famous Fabergé Eggs. These enigmatic jewellery masterpieces come to life in the hotel's interiors, in a modern interpretation. Not to forget as the incredible Russian designer, Alena Akhmadullina, lends her own artistic vision to this address.

Neighbouring the lively Britomart precinct and waterfront, and inhabiting the old New Zealand Reserve Bank, SO/ Auckland is a luxurious urban hotel setting the new lifestyle luxury standard for wining and dining in Auckland, featuring a Michelin-starred restaurant, three bars, a signature spa and fitness and a 20-m indoor heated pool. Revel in the avant-garde design elements of Auckland's volcanic origin by fashion designer, Benny Castles, from WORLD.