At SO/ Hotels & Resorts, the soul of the destination contributes an authentic energy, an exotic “sense of place”, encapsulated within each address. Stylish socializers of all origins meet in like-mindedness to feel the pulse of “the place”.
9 lifestyle luxury addresses, bold & playful
10+ new exciting addresses in the pipeline
Avant-garde Design – Every SO/ address is an avant-garde and sophisticated masterpiece, embellished with vivid design elements, textures, colors and influences of the destination, giving each hotel a one-of-a-kind personality and style.
Playful Entertainment – Whether it is the coolest musical act or the most talked-about pool or beach party in town, or the best rooftop bar with creative cocktails & bites, expect to be energized and entertained with the trendiest, social luxury experiences.
Fashion – SO/ is an artistic vision brought to life by a celebrated name from the ever-so stylish, vibrant and expressive world of fashion. Renowned designers like Monsieur Christian Lacroix, Kenzo Takada, Viktor & Rolf and many more have been creating distinct fashion signatures for respective SO/ addresses from the start, making SO/ the only international fashion-led hotel brand in the world.