Accor Partners

Tailored partnerships for unique experiences.

Woman sitting in front of laptop with cup of tea smiling looking view through sunny window

Creating emotion is our passion. It is therefore natural for us to associate our brands and our loyalty program with exhilarating experiences and emblematic venues. Through a range of international collaborations, we are sparking inspired experiences all around the world - from sports to entertainment, culinary, music, etc. - sharing our unique expertise with our partners. 

Paris Saint-Germain 

After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has extended its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program. In the new partnership, ALL-Accor Live Limitless is visible on the sleeve of PSG’s training jersey, while a major focus of the collaboration is on using Paris Saint-Germain assets to engage with and offer unique experiences to ALL – Accor Live Limitless members all over the World.  

Olympic and Paralympic Games Paris 2024

Accor is an official partner of the Olympic and Paralympic Games Paris 2024. Accredited personnel will enjoy the full extent of Accor’s savoir-faire as it greets and provides them with accommodation all over France. More particularly, the Group will offer its services to athletes and the media in their respective villages. 

The partnership between Paris 2024 and Accor will, in particular leverage ALL – Accor Live Limitless, the Group’s loyalty program and booking platform for all its brands. ALL will offer unforgettable rewards for its members during the Games.

Portrait of Sébastien Bazin Chairman and CEO of Accor

We share great many values with Paris 2024, including the importance of working together, uncompromisingly high standards, generosity and flying the flag for France on the world stage. Accor is proud to partner with the Olympic and Paralympic Games Paris 2024.

Roland Garros and the Rolex Paris Masters

Accor is present at some of the biggest tennis tournaments in France and abroad.  Since 2015, the Group partners with Roland-Garros. This famous championship and second of the four Grand Slams is the most iconic venue for tennis lovers around the world. As well as a private space for welcoming the Group’s guests in the Partners Village and the spectator boxes on the legendary courts, guests can taste a wide range of dishes throughout the tournament, prepared by Potel et Chabot.

But that is not all: Accor is also a partner of the Rolex Paris Masters (Masters 1000, ATP World Tour, WTA Championship). For the duration of the tournament, the Group organizes a range of initiatives, including partnerships with tennis players, special Limitless Experiences, etc. 

Rugby World Cup France 2023 

At the “Destination France Summit”, the Organising Committee of Rugby World Cup 2023, which will take place in France from 8 September to 28 October 2023, has announced the deployment of its official hotel reservation platform for the event. ResaEvents, a subsidiary of Accor, will bring together nearly 700 independent and chain hotels from across France, which will be made available through an innovative technology platform.


The Group has extended its partnership with AEG beyond the Accor Arena to include premium venues providing over 60,000 tickets and private suites for our loyalty members in Latin America, Asia and Europe. AEG is world’s leading sports and live entertainment company, with more than 100 million guests a year, delivering innovation that inspires athletes, teams, artists and fans.

The Montreux Jazz Festival

Accor has already been present at the Montreux Jazz Festival as an official partner with some of its brands since 2018. Every year during the event, Accor brands create memorable moments for visitors. In 2021, the festival took place on the grounds of the Fairmont Le Montreux Palace with a total of four extraordinary locations - a first in the history of the event. A specially chartered ALL boat on Lake Geneva and the ibis MUSIC night with Dotan and Sam Fischer provided exclusive experiences.


Accor has enhanced its loyalty program with a digital platform available in 100 global destinations, in partnership with Fever – the leading global live-entertainment discovery platform that helps more than 60 million people each week to discover the best experiences in their city. This new service will provide members – in their local city or while traveling – with access to 1,500 activities, including the best live entertainment, local tourism, cultural events and ticketing solutions.

Accor Stadium

Accor signed a seven-year deal and won the naming rights for Stadium Australia, with the iconic venue in Sydney Olympic Park to begin the transition to Accor Stadium.
Accor Stadium is one of the world’s most exciting and diverse entertainment venues in the region and was the center piece of the Sydney 2000 Olympic and Paralympic Games. With a capacity to hold concerts for 100,000 spectators and over 80,000 people for seated sporting events, the stadium has hosted the world’s best in entertainment. 


The Group partners with IMG, to unlock access to chef masterclasses and culinary encounters for our best members courtesy of our loyalty program. Since 2020, our members can enjoy the best of Taste Festivals in London, Paris, Sao Paulo, Hong Kong and Toronto, with growth and expansion of the partnership into new cities over the next years.
IMG is a global actor operating in more than 30 countries in sports, events, media, fashion, and especially culinary with immersive food experience.