Our development strategy

Accor’s strategy is to accelerate hotel development, through both organic growth and acquisition.

  • 44,000 rooms opened in 2018 (Organic growth)

  • 56,000 rooms acquired in 2018 (Acquisitions)

  • 100,000 rooms opened in total

  • 1.150 hotels in the pipeline

  • 202,000 rooms in the pipeline

Accor opens 1 hotel every 29 hours 

Accor’s strategy is to accelerate hotel development, through both organic growth and acquisition. The expansion of the Accor network continues at a rapid pace, with a record 100,000 rooms opened last year.

Geographically speaking, we focus on reinforcing our positions in markets where we are already leaders (Europe, Americas and Asia Pacific). However, we are also focusing in emerging markets, notably in the Middle East, South-East Asia and Sub- Saharan Africa.

We are taking a more selective approach to development going forward, based on luxury, lifestyle, resorts and residential.

Upcoming Projects