Feel the pulse

Playful - Audacious - Rebellious - Energized

A vivid cocktail of sophistication and style. An audacious burst of local energy that is both luxurious and playful. An edge that sets the experience apart. Fashionable and social, it’s about being the place to be and be seen, connecting the like-minded.


Lifestyle - Luxury International 5 stars

Residential Model:

SO/ residential offer consists in for-sale branded residences and serviced residences which are usually co-located with a SO/property and sold to individual purchasers. Accor operates the Residences through a Residential Management Agreement. Residences are typically acquired for personal use – either as a primary or secondary residences.


  • 9 hotels in the network

  • 1,349 rooms in the network

  • 8 countries

  • 13 hotels in the pipeline

  • 2,526 rooms in the pipeline

Latest Openings

Key identifiers

  • Fashion signature
  • Playful Entertainment
  • Avant-garde Design

Key concept


Each SO/ hotel is imagined and created through an artful collaboration with a renowned fashion signature designer. Kenzō Takada at SO/ Mauritius, Karl Lagerfeld at SO/ Singapore, Monsieur Christian Lacroix at SO/ Bangkok, and Polpat Asavaprapha at SO/ Hua Hin.

  • 91/100 SO/ outperforms competitors on e-reputation performance score

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