Accor Development in the Middle-East

Hotel façade in the middle east

Hotel façade in the middle east

Locations in Middle-East

Portrait of Francois Baudin SVP EMEA Luxury Development

Our collection of luxury brands is unique and one of the most exciting to promote in the region. We are well represented and well respected in the high-end spectrum of luxury and we shall capitalize on this for developing other brands.

  • 155 hotels

  • 45,000 rooms

  • 11 countries

Regional Development Strategy

  • Target to open 100 Hotels and teach 50,000 rooms operational by 2020.
  • Pushing lifestyle brands across each segment (SO/Sofitel, MGallery by Sofitel, ibis Styles, Mama Shelter and 25hours hotels).
  • Leveraging the integration of Raffles, Fairmont & Swissôtel as a leader in luxury and upscale brands in order to promote Swissôtel and Pullman.

Middle-East Pipeline

  • 120 hotels

  • 33,400 rooms

  • 10 countries

Your local development team


VP Development


VP Development

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