Avant-garde & Stylist
SO/ is a coveted collection of hotels, rooted in the world of fashion. Making its stylish debut on the global hotel scene in 2011, SO/ continues to command attention with its avant-garde design and creative approach to the world of luxury.
12 12hotels in the pipeline
2,249 2,249rooms in the pipeline
We take traveling in style to a whole new level. With artistic influence from the expressive world of fashion, each SO/ address is a fashion statement and masterpiece. Partnering with renowned local and international designers like Christian Lacroix, Karl Lagerfeld, Viktor & Rolf, Guillaume Henry and more, they infuse their creative vision into the hotel's visual identity, team uniforms, iconic art and décor, to curate spaces that exude an ultra-chic social vibe.
SO/ is located in some of the world’s most vibrant and sociable destinations, including Berlin, Bangkok, St. Petersburg, Singapore and Paris. Exciting expansion plans will see the brand continue to spread its bold footprint globally, with SO/ Maldives in 2023.
You can always expect the finest and most intriguing dining and drinking experiences at SO/. From our food market-style dining to our high-energy rooftops and cosy lobby café & bar, every hotel serves up a vibrant range of authentic local delights, international favourites, and imaginatively crafted cocktails, all with an unmistakable SO/ twist.
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