
Authentic, sustainable and personalized dining experiences at Accor destinations around the globe are redefining what hospitality means to travelers today. Insights from the recent report "Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality" presented by Skift x Accor Group reveal how integrating local culture and traditions into the food and drink experience creates meaningful and memorable connections.
F&B experiences are no longer an afterthought, they’re a defining feature of hotels and the guest experience today.
As travelers’ expectations evolve, they increasingly seek more than just sustenance — they desire authentic, culturally immersive experiences with each dish. This shift is evident across Accor’s global portfolio, where food and beverage have become central to the travel experience. Research from the previously mentioned report even reveals that 71% of Gen Z and 74% of Millennial travelers now consider dining a critical part of their trip planning.
To learn more about the trends shaping the future of food and beverage, explore the full report
As an answer to this call, Accor infuses local culture and unique experiences into our food and beverage offerings, crafting culinary journeys that embody the essence of each destination and that are at the heart of the travel experience ౼ turning them into a story, a moment, and a gateway to the destination.
Creating Connections by Immersing Guests in Authentic Experiences
Food has become a gateway to these authentic experiences, allowing guests to explore local heritage through unique and immersive culinary journeys. We bring guests into the communities ౼ whether exploring local traditions through a private cooking class, picking up fresh produce at an open market with one of our chefs, or discovering new flavors that will help create a memory that forever connects them to the local community.
At Grand Mercure Phuket Patong guests can join the Thai Culinary Journey, exploring vibrant local markets with chefs, selecting fresh ingredients, and crafting authentic Thai dishes. This hands-on experience transforms a meal into a meaningful cultural connection.
Showcasing Local Craftsmanship and Sourcing
Today's travelers are increasingly seeking experiences that connect them to the craftsmanship and unique heritage and offerings of their destination. In line with this expectation, Accor’s F&B offerings strive to be cultural connectors ౼ serving as a bridge between our guests and the rich stories and traditions of each region.
At Hyde London City, inside Leydi restaurant, Turkish artists have shaped the decor, menu, and ambiance – from handcrafted ceramic plates to the flavors on the table and the artwork adorning the walls, creating an authentic and immersive experience.
At Novotel Warszawa in Poland, local partnerships take center stage. The hotel sources 90% of its produce locally, working directly with brewers, suppliers, and farmers. Its à la carte menu highlights 50% plant-based, seasonal dishes, showcasing a commitment to sustainability that resonates with guests. Notably, 64% of customers said they changed their mind to a lower-carbon dish when provided with the carbon impact score on the menu.
Crafting a Design Atmosphere to Elevate the Guest Experience
Thoughtful design transforms dining spaces into more than just places to eat – they become immersive environments that tell a story and create lasting memories. Each F&B space at our properties around the world is designed to reflect the unique character of their locale, blending cultural authenticity with creative vision to enhance the guest experience.
Raffles London at The OWO honors its historic architecture with Saison restaurant, celebrating seasonal Mediterranean dishes in a relaxed atmosphere inside the former library of the historic Old War Office. At Mauro’s Table, up to 23 guests can join Chef Colagreco for a private dining experience in an intimate space set against a dramatic show kitchen.
Around the world, projects by Carte Blanched design studio elevate every venue into a unique cultural beacon, seamlessly blending local materials and artistry into atmospherically rich settings.
We try to create an immersive experience. We want to bring the brand to life as soon as a guest walks through the door.
By weaving culture into our F&B offerings, Accor transforms global dining trends into experiences that resonate deeply with our guests. This approach underscores our leadership in crafting hospitality that is not only meaningful and immersive but also sustainable and culturally enriching.