STRATEGY
27.06.2025
Accor leaders share insights on design as a powerful lever for guest experience and hotel performance.
Design & Technical Expertise
WITH YOU EVERY STEP OF THE WAY
Design Excellence. Enhanced Value.
Blending world-class talent with global expertise, our team of design and technical specialists creates a tailored solution for every project. Our mission: to deliver a best-in-class product that delivers memorable brand experiences while optimizing investment costs, ensuring greater ROI and achieving ESG goals. We deploy a network of expert in-house professionals – from creative F&B studios and well-being specialists to procurement experts – to provide bespoke support.
200+
design & technical experts
26
design & technical offices
1,200
projects underway
1
hotel opening every day
How We Bring Your Hotel to Life
We create innovative, best-in-class experiences to inspire your clients and optimize your return on investment
Enhanced Performance
We deliver compelling concepts for Premium, Midscale & Economy, bespoke design execution for Luxury & Lifestyle, quality product, while optimizing investment costs and risk.
Our approach boosts operational efficiency, reduces utility expenses, and drives long-term profitability for your business.
Brand Identity, Standards & Compliance
We embed brand identity and standards, creating consistent and quality guest experience that boosts satisfaction and loyalty.
The result?
- Higher RevPar
- Stronger business performance
- Protection of brand value that enhances your investment
Innovative Design
Our smart, innovative spaces and trailblazing hospitality concepts drive business success by anticipating guest needs.
Our designs blend flexibility with technology, creating memorable experiences for travelers and locals alike.
Sustainable Value
We integrate our leading in-house ESG expertise into every project, providing tools and guidance to meet local regulations, optimize operational efficiency, deliver sustainability goals including carbon footprint reduction, and future-proof your asset's value.
Compelling Design, Renowned Partners
From new builds to heritage restorations, our Design & Technical Services teams deliver tailored solutions for every project and partner. We create powerful design concepts with our Premium, Midscale & Economy brands and bespoke design with our Luxury & Lifestyle brands, collaborating with world-class designers, architects, and creative studios. Expect innovative, expertly curated designs that captivate, inspire, and bring out the best in each hotel.
Discover a Selection of Our Design Flagship Hotels
Comprehensive Support Every Step of the Way
We guide you through every phase of your project's lifecycle, providing bespoke services, support, and monitoring from initial concept to successful operation. Your project’s journey at a glance: - Planning & Programming; - Design; - Construction; - Handover; - Operating Lifecycle.
Hotel Development News & Highlights
Explore Further
How We Drive Performance
Discover how our powerful tools, services, and scalable platforms unlock your business potential.
How We Optimize Operations
Learn about the 360° solutions and expertise that support your operational excellence .
Hotel Development
Learn what makes us the trusted partner of choice for hotel owners and investors around the world.
