Design & Technical Expertise

WITH YOU EVERY STEP OF THE WAY

Design excellence. Enhanced value.

Blending world-class talent with global expertise, our team of design and technical specialists creates a tailored solution for every project. Our mission: to deliver a best-in-class product that delivers memorable brand experiences while optimizing investment costs, ensuring greater ROI and achieving ESG goals. We deploy a network of expert in-house professionals – from creative F&B studios and well-being specialists to procurement experts – to provide bespoke support.

200+
design & technical experts
26
design & technical offices
1,200
projects underway

How We Bring Your Hotel to Life

We create innovative, best-in-class experiences to inspire your clients and optimize your return on investment.

Enhanced Performance

We deliver compelling concepts for Premium, Midscale & Economy, bespoke design execution for Luxury & Lifestyle, quality product, while optimizing investment costs and risk.

Our approach boosts operational efficiency, reduces utility expenses, and drives long-term profitability for your business.

Brand Identity, Standards & Compliance

We embed brand identity and standards, creating consistent and quality guest experience that boosts satisfaction and loyalty.

The result?
- Higher RevPar
- Stronger business performance
- Protection of brand value that enhances your investment

Innovative Design

Our smart, innovative spaces and trailblazing hospitality concepts drive business success by anticipating guest needs.

Our designs blend flexibility with technology, creating memorable experiences for travelers and locals alike.

Sustainable Value

We integrate our leading in-house ESG expertise into every project, providing tools and guidance to meet local regulations, optimize operational efficiency, deliver sustainability goals including carbon footprint reduction, and future-proof your asset's value.

DongFengYun Hotel Mi'Le MGallery Collection, China

Compelling Design, Renowned Partners

From new builds to heritage restorations, our Design & Technical Services teams deliver tailored solutions for every project and partner. We create powerful design concepts with our Premium, Midscale & Economy brands and bespoke design with our Luxury & Lifestyle brands, collaborating with world-class designers, architects, and creative studios. Expect innovative, expertly curated designs that captivate, inspire, and bring out the best in each hotel.

Discover a Selection of Our Design Flagship Hotels

Grand Mercure Shanghai Century Park, CHINA

Novotel & ibis Styles Melbourne Airport, Australia

Comprehensive Support Every Step of the Way

We guide you through every phase of your project's lifecycle, providing bespoke services, support, and monitoring from initial concept to successful operation. Your project’s journey at a glance:

Planning & Programming;
Design;
Construction;
Handover;
Operating Lifecycle.

Design News & Highlights

Hotel Development
05.01.2026
Our Most Anticipated 2026 Openings
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GROUP
17.09.2025
Accor Design Awards 2025: Unveiling the Next Generation of Talents Forging Sustainable Hospitality
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DESIGN
23.09.2025
From Vision to Operational Excellence: How Novotel Brugge Centrum transformed into a modern flagship
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