Our Story So Far
AT THE FOREFRONT SINCE 1967

1967 - 1980
Creation: Pioneering Hospitality
Meeting the moment of a post-war world defined by a new sense of movement and modernity, Accor’s founders Paul Dubrule and Gérard Pélisson disrupt the staid French hotel business and create a bold new model for the hospitality industry.
Their business expands rapidly through the 1970s while taking the first trailblazing steps in responsible hospitality.
1980 - 2000
Expansion: Breaking New Ground
Accor’s geographic expansion continues beyond Europe into China and the US. The Group enters the luxury segment, takes a lead in the emerging wellbeing trend and makes acquisitions in catering and leisure tourism, establishing early moves into holistic hospitality.
Trailblazing environmental policies show a growing sense of responsibility for shaping a more sustainable future for the travel industry.
2000 - 2016
Acceleration: Towards Global Leadership
Accor continues to reach significant milestones as it consolidates a leading position in the hospitality industry. Global coverage accelerates, and the Group founds new brands to answer evolving customer expectations and a growing demand for customized experiences.
Accor embarks on its digital transformation, while leading the way in sustainability with groundbreaking environmental and social commitments.
2016 - 2023
Transformation: Reimagining Hospitality
The transformation to an asset-light model powers expansion across hotel segments, and beyond. An innovative “Augmented Hospitality” vision takes shape with moves into home-sharing, coworking, and entertainment and the creation of a new loyalty program ALL Accor, while digital transformation is deepened by digital services acquisitions.
With bold strategy moves and innovative alliances, Accor sets new industry standards for sustainable hospitality.
2023 - today
Evolution: A New Chapter of Growth
A new era opens with an evolution in the Group’s structure into two dedicated divisions (Luxury & Lifestyle and Premium, Midscale & Economy) supported by a Global Shared Platform, enabling a deeper focus of expertise, offers, and services. This bold move promises to accelerate and deliver profitable growth, reinforce brand momentum and market leadership, and increase value for all stakeholders.
Accor continues to forge meaningful alliances to accelerate growth, drive innovation, and ensure best-in-class solutions for owners. The Group places its ESG commitment at the very heart of its business model, embedding sustainability across all activities and creating new ways to foster responsible growth.