STAY
Designing & Operating Sustainably
From design to daily operations, we are strengthening our sustainability standards to reduce our emissions and environmental impact.

WE ARE SHAPING A MORE SUSTAINABLE FUTURE FOR HOSPITALITY
With travel accounting for ~10% of global carbon emissions, we believe it is our role to shape a more sustainable future for our industry. We take a science-based approach to embedding sustainability across our business model and activities, redefining the guest experience while boosting hotels’ extra-financial performance. Our areas of focus are: designing and operating sustainably, reimagining our food model through a more sustainable value chain and appealing dining experience, and rethinking tourism by actively preserving and supporting local communities and destinations.
100%
hotels third-party eco-certified by 2026
60%
less food waste by 2030
88%
of hotels have eliminated single-use plastic
46%
reduction in carbon emissions by 2030
Scope 1 & 2
Social and environmental transitions are reshaping every industry. We deliver value for all our stakeholders by meeting and anticipating evolving expectations.
By optimizing resource use and future-proofing hotels, we help reduce costs, manage risks, build trust, and attract new business. We have placed extra-financial performance on equal footing with financial results in line with new European regulations, building trust and making sustainable performance central to long-term success.
We empower our guests with knowledge about their impact and guide them toward more responsible choices.
Our School for Change training program (completed by 97% of team members) embeds environmental goals into performance metrics, making responsibility a driver of success.
We play a significant role in our communities’ socio-economic development, help preserve culturally significant sites, and promote tourism that benefits local communities and combats overtourism.
Access and download our publications and resources
Since our inception we have been promoting responsible hospitality, constantly redefining boundaries, innovating solutions, and driving change for the planet and for people. Discover some of the key milestones in our long-term commitment