Drive Traffic
We attract guests with our portfolio of global brands, drive conversion through our seamless distribution, and retain our most valued guests and partners through ALL Accor loyalty and enhanced personalization.
INNOVATING WITH HEART
We anticipate opportunities and constantly innovate, adapt, and pioneer to bring to life our vision of responsible hospitality that creates value for all.
Sébastien Bazin
Chairman & CEO of Accor
We don't just adapt to change – we create it. For over 50 years, Accor has redefined hospitality by making daring moves and challenging the status quo – anticipating what guests will need tomorrow and redrawing the boundaries of hospitality to deliver it.
Our strength is rooted in our innovative spirit and mindset of openness, driving us to lead the way towards a more sustainable hospitality, to forge profound connections with our Heartists®, and to constantly seek new ideas and new ways to welcome our guests and deliver value for our partners and stakeholders.
Pioneering the art of responsible hospitality, connecting cultures, with heartfelt care. This is our purpose, our north star, guiding our decisions from the most strategic to day-to-day operations, and ensuring that we continue to drive meaningful action.
The formalization of our purpose in 2024 after company-wide consultation was the culmination of decades of purpose-led hospitality. Whether welcoming guests, collaborating with our teams, or engaging with local communities, we have always had one guiding principle: care from the heart.
Over 10 transformative years we have optimized our business model, offerings, and organization to unleash growth, drive profitability, and create lasting value for our stakeholders
We give travelers and locals a diverse range of choices, personalized services, memorable experiences, and rewarding loyalty that elevates every journey.
We deliver comprehensive expertise, operational support, and revenue-optimizing solutions through our complete toolbox of services to maximize performance.
We maintain a balanced structure, robust financial oversight, and a proven business model that generates stable returns and sustainable growth.
We empower our Heartists® through continuous training and development, champion diversity and inclusion, and create social mobility through career advancement opportunities.
We drive sustainability initiatives, provide local employment and training, contribute to social and economic development, and create lasting positive impact in the destinations we call home.