Our Partnerships & Alliances

By partnering with the world’s most iconic sporting teams, stadiums, events, and music and gastronomy experiences, we generate revenue, strengthen loyalty, and improve brand awareness while creating emotion and unforgettable experiences for our clients.

Our sponsorships include: Rugby World Cup, Sail Grand Prix, Paris Saint-Germain FC, Paris 2024 Olympic & Paralympic Games, Taste by IMG, Accor Arena in Paris, and Accor Stadium in Sydney.

Working with a wide array of partners, we constantly seek new opportunities to enhance our clients’ experience.

We collaborate to offer services and benefits that help bring to life our promise to make travel and everyday life easier and more enjoyable, both during the stay and beyond: mobility services, airline cross-rewards, event and entertainment booking, payment solutions, and much more.

Joining forces with our industry peers, leading organizations, and innovative partners, we lead the way in reimagining hospitality, inspiring change and collective action towards a more sustainable future.

By mobilizing with groups such as the Sustainable Hospitality Alliance and World Monuments Fund we unleash collective power to address key challenges facing the industry and the planet, while we bring sustainability into the guest journey with collaborations such as ALL Accor x Dift, enabling clients to convert loyalty into support for causes they care about.

We form close bonds with the local communities where we operate, participating in grassroots initiatives and global and local partnerships to make a positive contribution to natural ecosystems, cultural heritage, and local economies.

Our social elevator programs create unique opportunities for employment, empowering people to unlock their full potential. We make our hotels places of shelter, offering aid, safety, and comfort to victims of violence or disasters. Through programs such as Maison des Femmes in France and Entre Mujeres in Spain, we support and create meaningful change for the most vulnerable.

By collaborating with 200+ schools, universities, and associations globally, and sponsoring prestigious competitions such as the Take Off! Student Challenge and Accor Design Awards, we nurture the next generation of hospitality talent, foster inclusion, and encourage innovation from students all over the world.

We think outside the box, joining forces with both leading providers and start-ups to harness innovation and imagine new services and experiences for our clients, hotel owners, and teams.

Partnerships with industry leaders IDeaS for revenue management solutions and Amadeus to implement its market-leading Central Reservation System empower us to build the best digital experience for both guests and hotels, while collaborations with new players Orbisk and Fullsoon help us explore AI-driven solutions to reduce food waste and accelerate our transition to a more sustainable model.