Trends & Insights
Explore our insights into the trends and topics shaping the future of hospitality.
In Focus
Deep-dive into our selection of the moment
Building Sustainable Hospitality: Insights from Leaders
ESG initiatives are vital in today’s evolving hospitality landscape. A recent roundtable with Agnès Roquefort (Accor's Global CDO, Luxury & Lifestyle) and industry leaders highlights how ESG shapes Accor's development, owner relations, and sustainable solutions.
Carbon-neutral investments: Discover how owners benefit from increasing real estate value and reducing operational costs.
Talent the key to success: Sustainability is a long-term commitment requiring active talent engagement.
Power of Face-to-Face Meetings: Exclusive Accor Research
A recent Accor study shows that in-person interactions remain more critical than ever, revealing opportunities to substantially enhance revenue and close high-value deals.
+36% revenue increase: Our research uncovers a strong belief in the power of face-to-face meetings to drive revenue growth
Finding balance: Discover how businesses are balancing digital meetings with impactful real-world ones.
Rethinking Spa and Wellness Design for a Modern Era
Wellness today is a essential driver in the hospitality industry. Exclusive Accor research of 7,500 consumers across six countries reveals that well-being is a priority for 79% of guests.
Innnovative design: Discover how we and our world-leading hospitality brands are approaching wellness design at spas and spaces throughout our global network.
Priorities for well-being: How Accor is advancing innovative ways to deliver wellness through many of our brands.
The New Quality of Time: Insights Report
From Change To Opportunity. The perception of time is changing. We delve into how the shifting tempo of today’s world is impacting hospitality, and the business opportunities that creates.
Slowing down: Discover how our accelerated lifestyles lead to a growing need for mindful disconnection and wellness-oriented breaks.
Blended living: Work and leisure are merged like never before. Discover how hotels are innovating and evolving to support this trend.
Building Sustainable Hospitality: Insights from Leaders
ESG initiatives are vital in today’s evolving hospitality landscape. A recent roundtable with Agnès Roquefort (Accor's Global CDO, Luxury & Lifestyle) and industry leaders highlights how ESG shapes Accor's development, owner relations, and sustainable solutions.
Carbon-neutral investments: Discover how owners benefit from increasing real estate value and reducing operational costs.
Talent the key to success: Sustainability is a long-term commitment requiring active talent engagement.
Power of Face-to-Face Meetings: Exclusive Accor Research
A recent Accor study shows that in-person interactions remain more critical than ever, revealing opportunities to substantially enhance revenue and close high-value deals.
+36% revenue increase: Our research uncovers a strong belief in the power of face-to-face meetings to drive revenue growth
Finding balance: Discover how businesses are balancing digital meetings with impactful real-world ones.
Rethinking Spa and Wellness Design for a Modern Era
Wellness today is a essential driver in the hospitality industry. Exclusive Accor research of 7,500 consumers across six countries reveals that well-being is a priority for 79% of guests.
Innnovative design: Discover how we and our world-leading hospitality brands are approaching wellness design at spas and spaces throughout our global network.
Priorities for well-being: How Accor is advancing innovative ways to deliver wellness through many of our brands.
The New Quality of Time: Insights Report
From Change To Opportunity. The perception of time is changing. We delve into how the shifting tempo of today’s world is impacting hospitality, and the business opportunities that creates.
Slowing down: Discover how our accelerated lifestyles lead to a growing need for mindful disconnection and wellness-oriented breaks.
Blended living: Work and leisure are merged like never before. Discover how hotels are innovating and evolving to support this trend.
Explore More Trends & Insights
Inside the Experiential Dining Boom
The F&B Report from Accor x Skift
Authentic, sustainable and personalized dining experiences at Accor destinations around the globe are redefining what hospitality means to travelers today.
Insights from the recent report "Inside the Experiential Dining Boom: The Power of Food and Drink in Hospitality" presented by Skift x Accor Group reveal how integrating local culture and traditions into the food and drink experience creates meaningful and memorable connections.
Opportunities of Blended Living
Insights From the Inside
According to recent research, blended travel bookings have surged by 72% year-over-year (Skift, 2024), with 50% of guests planning extended stays (Accor, 2024).
Accor identified the growing trend of blended living early and has strategically leveraged it, working alongside our hotel owners to take full advantage of the added business opportunities.
TAKING ACTION TO PROTECT OUR OCEANS
Novotel’s Positive Impact Plan for Oceans
Discover Novotel’s Ocean Impact Report, “Charting a Bluer Future: First Waves of Impact for Ocean Preservation and Longevity,” in partnership with the World Wide Fund for Nature (WWF).
Protecting ocean health: Learn about Novotel’s actions to help reduce marine pollution and ocean acidification.
Promoting sustainability: Encouraging responsible food choices, enhancing education, and contributing to scientific research form part of the brand’s Positive Impact Plan.