Destination Stewardship

PRESERVING WHAT MAKES EACH PLACE UNIQUE

Authentic experiences. Enduring places.

Deeply rooted in our destinations, we work to preserve natural ecosystems and cultural heritage, promoting authentic experiences that benefit both visitors and locals and reshaping how the world travels by encouraging conscious exploration and meaningful connections. Through employment, environmental stewardship, and local and global partnerships, we help communities thrive while safeguarding the natural and cultural treasures that make each place unique.

110+
countries
9M
loyalty points donated by ALL Accor members

Preserving Natural Ecosystems & Biodiversity

Environmental action. Preserving natural ecosystems and biodiversity is crucial for the resilience and appeal of destinations, especially in the face of climate change and its increasing risks. From global commitments and industry partnerships to grassroots initiatives, we're striving to support biodiversity preservation and working to become the hospitality industry's conservation leader.

Biodiversity Preservation

Our support for the Kunming–Montreal Global Biodiversity Framework demonstrates our commitment to science-based targets for nature. From cooling urban areas to enhancing carbon sinks, nature-based solutions help adapt destinations while strengthening tourism’s sustainability.

Ocean Conservation

Through its ocean conservation partnership with the World Wide Fund for Nature (WWF), our Novotel brand is taking steps to reduce its marine impact while supporting innovations to protect ocean biodiversity – initiatives woven into the guest experience to highlight the vital role oceans play in addressing climate challenges.

Our Actions to Preserve Biodiversity

Learn about our initiatives and alliances to conserve natural ecosystems

FAIRMONT MOUNT KENYA SAFARI CLUB - KENYA

Breeding & Rewilding Bongos

Bongos face extinction from hunting, poaching, habitat loss, and disease. Mount Kenya Wildlife Conservancy, home to Fairmont Mount Kenya Safari Club, partnered with Kenyan authorities to create the world's first bongo sanctuary.

This natural haven runs a unique breeding and rewilding program with a long-term objective of 750+ bongos over 50 years, securing the species’ future.

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PULLMAN PHUKET PANWA BEACH RESORT - THAILAND

Shark Sanctuary

In the lobby of Pullman Phuket Panwa Beach Resort, baby bamboo sharks hatch safely and grow before release into nearby shallow reefs, their natural home.

These sharks, essential to the reef’s ecosystem, face threats from pollution, overfishing, and hunting. The hotel’s shark nursery, in partnership with Oceans for All Foundation (OFA), gives them a safe start in life.

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NOVOTEL X WWF

A Transformative Partnership

Novotel’s three-year WWF partnership reaffirms its marine conservation commitment. With WWF guidance, the brand launched Sustainable Seafood Principles ensuring only MSC-certified wild-caught species or responsibly sourced local fish in its 600 hotels.

With a pioneering Plant Forward program targeting 25% plant-based menus by 2026, Novotel is driving real change at scale.

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Supporting Local Culture and Heritage

Cultural caretakers. Every hotel we open creates ripples beyond its walls. With each direct hotel job supporting four more in the wider community, we are not just present in destinations – we are woven into their economic and cultural fabric. We believe that by fostering and deepening local relationships and partnerships we can to better addressing local challenges.

Preserving Heritage

As the first Sustainable Tourism partner of the World Monuments Fund, we support the restoration, preservation, and promotion of culturally significant sites, aiming to ensure their long-term sustainability and address the challenges of overtourism. By engaging local communities, the partnership reimagines tourism models to better preserve the uniqueness of each destination.

How We Support Local Culture and Heritage

Discover how our alliance with the World Monuments Fund sets new standards for heritage protection

Iconic French Heritage

Chapel of the Sorbonne, Paris - France

As an iconic French heritage site, the Chapel of the Sorbonne is a link with Accor’s identity and roots in French hospitality. Currently closed to the public, the chapel faces severe deterioration. WMF and Accor aim to reopen it, turning it into a vibrant destination for students and locals.

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Transnational Cooperation

Qhapaq Nan, Andean Road System - South America

WMF and Accor aim to mobilize transnational cooperation to strengthen local and regional site management of this system of trails connecting Argentina, Bolivia, Chile, Colombia, Ecuador, and Peru, built over centuries during the Inca period for transport, communication, and cultural exchanges across Andean cultures.

Exploring Sustainable Tourism

Serifos Historic Mining Landscape - Greece

In the Cyclades islands, one of Greece’s industrial heritage sites is threatened by neglect and lack of legal recognition. Our partnership with WMF will support technical preparation and stakeholder engagement to advance conservation planning and explore sustainable visitor experiences.

REVITALIZING WATER MANAGEMENT

Historic Water Systems of Bhuj - India

Built in the 16th century, Lake Hamirsar has sustained Bhuj’s growth and relationship with water through its artificial reservoir and network, despite harsh climate conditions. The objective of our WMF partnership is to revitalize the historic hydrologic systems by integrating traditional knowledge into water management strategies.

Raising Sustainability Awareness

Inspiring action. When people choose our hotels as their second home, it gives us a unique opportunity. By crafting engaging sustainable experiences we can empower guests with knowledge and inspire responsible choices, showing that hospitality can be a catalyst for transformation – local and global.

Creating Positive Change

Transformation starts with awareness. We increase understanding among our B2B customers with specialized webinars covering our decarbonization strategy, and we engage individual guests with campaigns promoting energy efficiency and sustainable mobility.

Through our partnership with Dift, ALL Accor loyalty members can discover and support high-impact projects using Reward points, turning every stay into an opportunity for positive action.

How We Raise Sustainability Awareness

Discover some of our hotel initiatives to inform, educate and inspire our guests

RAFFLES, FAIRMONT, AND PULLMAN MALDIVES

Hands-On Marine Biology

At three Maldivian properties – Fairmont Maldives Sirru Fen Fushi, Pullman Maldives Maamutaa Resort and Raffles Maldives Meradhoo Resort – marine biologists engage guests in awareness and protection projects.

At Fairmont Maldives Sirru Fen Fushi, guests join coral restoration efforts by helping the resort’s resident marine biologists attach baby coral fragments to underwater frames.

PULLMAN BALI - INDONESIA

Environmental Education

Green Globe-certified Pullman Bali Legian Beach labels native plants with species and origin details, deepening guests' connection to local flora. Signage reminds them of the area’s diverse wildlife, encouraging respectful interaction.

The resort’s Green Team organizes regular beach clean-ups, preserving Bali’s natural beauty while promoting sustainability among guests and staff.

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FAIRMONT MAYAKOBA - MEXICO

Responsible Tourism

At Green Key-certified Fairmont Mayakoba, Heartists® receive year-round sustainability training on waste management, marine life, and climate change. The hotel inspires responsible tourism by offering eco-tours, beach clean-ups, and visits to local Mayan communities.

Thoughtful signage and creative events encourage guests and team members to preserve the local fauna and flora.

2011

Launch of ‘Planet 21,’ a sustainable development program with seven pillars and 21 commitments by 2015

2012

Creation of Women at Accor Generation (now RiiSE), our gender diversity network to act for equal rights, empowerment, and ending discrimination and violence

2014

Launch of our WATCH (We Act Together for Children) program to fight child sexual exploitation

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