05/09/2025
Released just in time for Mother’s Day, Sofitel unveils its very first limited-edition collection La Haute Croissanterie blossoms, one year after the concept's successful launch. Featuring seven indulgent floral-flavored croissants, the collection blends the traditional art of the iconic French croissant with bold and local flavors. Ambassador of modern French style, culture and art-de-vivre, Sofitel is also set to enhance breakfast globally by making La Haute Croissanterie available across its network. A pioneer of French luxury hospitality, Sofitel continues to elevate the guest experience and foster meaningful encounters between cultures.
Inspired by Excellence and Beauty in a Blend of Local Culture and French Zest: Where Croissants become Haute Couture
In celebration of Mother’s Day, Sofitel is introducing the limited-edition collection, La Haute Croissanterie blossoms, drawing inspiration from the timeless floral artistry of French hospitality - offering a twist on traditional French croissants inspired by local flowers from various destinations, from Moroccan zesty orange blossom and Korean cherry blossoms to Middle Eastern floral saffron. Available for four months in seven hotels across the world, guests will have the opportunity to swap out traditional flower bouquets and surprise their loved ones with unique and native floral-inspired croissants, marking the brand’s devotion to refined elegance and spotlighting cultures across the globe.
Creating La Haute Croissanterie blossoms allowed us to elevate everyday experiences for guests by infusing creativity and flair into our pastries, using unconventional tastes to bring flavours from native flowers from around the world. The tradition of gifting flowers on special occasions with loved ones is enjoyed across the world, so La Haute Croissanterie blossoms felt like the perfect opportunity to treat those who mean most to us with a creative and delicious twist on the floral bouquet!
Enhancing the Guest Experience: Where Pastry Chefs become Ambassadors
Croissants - one of the most iconic and beloved symbols of French gastronomy - were reimagined across Sofitel hotels worldwide last year, as the brand celebrated its 60th anniversary. With the launch of La Haute Croissanterie, Sofitel invited its Chefs - the “Croissant Couturiers” - around the globe to reinterpret this French breakfast classic with creativity and local flair - and it is now going to be available globally across all hotels. Designed for various touchpoints - such as breakfast service, meetings & events, afternoon tea or retail -, La Haute Croissanterie is developed under the expertise of 7 Regional Ambassador Chefs and Corporate Chef Anne-Cécile Degenne, showcasing the Group’s dedication to offering guests exceptional F&B encounters, fostering meaningful and memorable experiences for all. Ambassador Chefs will collectively train other Chefs in their region to spread their excellence and savoir-faire, fostering a culture of innovation and collaboration that empowers our Talents and each hotel and team to create unique and locally inspired offerings.These emblematic destinations will introduce their local creations inspired by their “Cultural Link”, to represent Sofitel, defined by its logo made of two intertwining curves as a symbol of the bond that connects cultures around the world. By introducing croissants - a staple of French culture- with creative twists inspired by regional specialties, these offerings celebrate the rich heritage of pure butter croissants alongside unique local tastes.
