Part of our holistic ecosystem, ALL’s enhanced digital experience, and unwavering commitment to client satisfaction and insights are transforming the hospitality landscape and setting higher standards for loyalty programs, acting as a major lever to drive direct channel usage and support overall topline growth.

A Growing Digital Ecosystem: Always Closer to Our Guests

In a constantly changing world with increasing global mobility, ALL brings inspiration, simplicity, and flexibility to travel and everyday life. With one of the industry’s most diverse hospitality ecosystems encompassing accommodation, dining, wellness, and more, ALL brings together 45+ loved brands in 110 countries and a vast variety of rewards, experiences, services, and 100+ industry-leading international partners. With personalized recommendations on the ALL.com website and application, clients can explore an extensive range of relevant offerings and services tailored to their needs at the right time, via the right channel, whether they’re at home, on the move, or at their destination.

The ALL.com app personalizes the experience even further by offering dynamic, hyper-local content. For instance, when a guest arrives in a new city, the app uses location data and guest preferences to recommend local events, experiences, and restaurants that align with the traveler’s interests. If a traveler is interested in cultural experiences, the app might suggest nearby museums or theater shows.

Thanks to a smart data management strategy (always under the client’s control), ALL is getting ever closer to guests and constantly refining the experience to ensure a continuously strengthened connection and dialogue and creating a virtuous circle of engagement. This dialogue begins with our website and continues through our app, an essential travel companion, especially as travel modes evolve and a digital presence becomes more integral.

By leveraging digital and the power of personalization, we target specific clients with greater precision, deliver them inspiration and recommendations, and customize rewards to meet their unique needs. ALL.com’s suggestions help deepen this connection even further. Based on a guest's previous bookings, preferences, and loyalty behavior, ALL can recommend suitable hotels for future trips. For example, for family vacations, the app might recommend family-friendly hotels, offering package deals that cater to family activities.

By empowering our customers to choose, ALL creates a virtuous circle in customer relationships: more knowledge, more personalization, more business generated and more brand loyalty.

Discover some offers and services available on ALL.com website and app:

• Restaurants:

Tables at the finest restaurants around the world from a wide range of gourmet restaurants, cafés, bistros, brunch. Accor is a major actor and nleader in the F&B industry with 10,000+ restaurants and bars worldwide and has been strongly accelerating its development and expertise over the past few years.

• Spa:

A wide range of “à la carte” treatments, services, and experiences, as well as wellness stays with accommodation and wellness offers. Driving wellness innovation, Accor has also launched last year the Purist, an innovative holistic, modern, and sustainable concept.

• Activities & Events:

Adiverse array of activities & events in more than 65 cities around the world and access art exhibitions, augmented reality experiences, boat rides and others.

• Resorts:

An extensive portfolio of destinations, activities, and facilities on offer at our resorts, from nearby staycations to exclusive getaways, family holidays to romantic breaks. Accor continuously introduces new concepts and places to discover with a robust development pipeline.

• Apartments & Villas:

Seamless extended stay experiences in a city aparthotel or luxurious holiday villa rental, combining the comforts of home with the quality service of a hotel, for an indefinite business trip, a sabbatical, or a long summer vacation.

• Professionals:

Collaborative or inspiring open co-working spaces at Wojo, one of the European leaders in flexible offices and workspaces, or Worklib, the solution for all work-related needs, and effortlessly book a meeting room, remote work or team days. Accor is well positioned to capture and grow these opportunities and is increasingly integrating workspaces & services in its hotels around the world.

• Meetings & Events:

The ALL Meeting Planner program offers points for every meeting and event organized, with workspaces in a variety of locations, from luxury to budget-friendly hotels, available across the globe. Accor offers more than 18,500 meeting and event spaces around the world.

The Power of the Digital Ecosystem: Empowering Owners and Driving Growth

Accor's ALL digital ecosystem not only enhances guest experiences through its diverse digital offerings but also empowers owners by optimizing revenue streams and fostering long-term loyalty. The ALL.com website and app provide owners with dedicated platforms that increase the visibility of their hotel's offerings at minimal cost and contribute to growth by aligning with evolving client preferences and diversifying revenue streams. This strategic approach, based on personalization, ALL.com app engagement and proactive recommendations, enables owners and Accor to amplify their revenues from these diversified sources, and to drive cross- and upselling opportunities at the lowest cost.

ALL’s digital platforms present a significant advantage: the visibility, scale, and reputation of ALL attract a broader audience. The platforms’ user-friendly design ensures that guests can seamlessly discover and access new experiences and engage more deeply. This approach not only drives immediate revenue but also fosters long-term loyalty, creating a sustainable growth model for hotels and increasig brand love.

Leveraging Digital to Enrich ALL: an Elevated Experience for Our Guests and Owners

As the Group continues to expand its loyalty program and digital offerings, leveraging its strong loyalty and digital expertise, ALL remains a cornerstone of the Group’s strategy, ensuring guests around the world stay engaged, and generating significant value for owners. By simultaneously innovating in both digital and loyalty, we are better positioned to address the evolving priorities of tomorrow’s clients – value, recognition, and a sense of impact – and our digital platforms will remain consistently aligned with these priorities.