We bring a wide range of sustainability solutions, performance tracking tools and operational expertise, supporting and accompanying our hotels, owners and partners to optimize their performance and sustainable management. Measuring our impact efficiently is crucial to go further in achieving our collective goals, and inspire solid sustainable change.
Aware of the importance of leveraging robust data to steer a lasting sustainable transformation, as we cannot improve what we don’t measure, we work with valued partners to develop and implement reliable tools, strategies and protocols to serve our hotel owners and teams, and provide them with high-performance tracking tools allowing them to monitor their actions and impact.
Our ambition is to measure our progress in several key areas of focus, from our Group’s carbon emissions and energy consumption to food waste and elimination of single-use plastics.
The Tools Helping Drive our Sustainable Strategy ForwardWe have long built on our expertise setting up tailored tools to measure and accompany hotel operations, including “Gaïa” – an online reporting tool for hotels to facilitate measuring and monitoring performance on energy, water and waste, including carbon footprint, to help hotels manage their sustainability actions and optimize costs for owners, to address stakeholder needs.
We continually upgrade the tools we use to ensure for all of our stakeholders, the most reliable and efficient data collection process, as well as the management and optimization of performances.
Evaluating our Performance with Best-in-Class External CertificationsWe also aim to align our hotels with shared standards and practices in order to facilitate the recognition of sustainable practices and accompany our sustainability transformation. We work with third-party sustainability certifications and accredited experts whose standards are recognized by the GSTC (Global Sustainable Tourism Council), supporting hotels in obtaining best-in-class certifications for sustainable operations, such as Green Key and Green Globe, recognizing the value of independent assessments to evaluate our progress. For example, Mövenpick hotels are among our leading sustainability-certified hotels: the brand has a long standing partnership with Green Globe, with more than 75% of its hotels with gold or platinum status.
Additionally, Accor is continuing its work with online travel agencies, notably Booking.com and HRS, to define and reinforce the criteria defining the sustainable hotel industry of tomorrow.
Being Recognized for our Efforts
Winning major industry awards for our work in becoming a leading sustainable Group is an accomplishment that highlights our devotion, ambition and progress across the hospitality sector.
Among recent awards:
Our ALL Heartist Fund received several prizes, including the silver award for Favoring Local Development at the Grand Prix for the Good Economy, the Best Social Responsibility Initiative prize at the World Hospitality Awards, and the first prize in the 2021 SKIFT: IDEA Awards.
Accor’s commitment to combat gender-based violence won several prizes the same year: the Special Jury prize, the Golden award for D&I initiatives at the Grand Prix for the Good Economy and the second prize in the Diversity & Inclusion category at the Victoires des Leaders du Capital Humain.
We also took home two prizes for Responsible Tourism at the 2021 World Travel Market: the Gold prize in the Increasing diversity in tourism category for our inclusion program for Australian indigenous populations. The second was the Silver prize in the Reducing plastic waste in the environment category for our program eliminating single-use plastics.
We were recognized as the Most Sustainable Travel Company at the TTG Asia Travel Awards, which highlights our progress. Accor also won two Worldwide Hospitality Awards, including for “Best Sustainable Action” in developing a new range of amenities as alternatives to single-use plastics, and “Best Employee Engagement Policy” for its leading “School for Change” training program on sustainability challenges.
Formalizing Our Foundations: Our Ethics & CSR Charter
As well as a guide, the charter is a crucial tool for our partners and ecosystem to apply sustainable and responsible practices. It also helps us to shape and ensure that our stakeholders fit with our policies and are playing their role for a more positive hospitality.