Since 2019, the scale and pace of reinvention required of us has changed. The Covid-19 pandemic has brought new ways of working and living that have profoundly affected hospitality and accelerated many shifts that were already underway in our industry. It has pushed us to change the way we do things, to always adapt to guests’ new expectations; challenging us to instil confidence in people to travel once more. I’m proud to say Accor has responded with incredible agility, and proud that our privileged relationships with our partners and owners remain as strong as ever. But, most importantly of all, this period has brought home to me the fundamental strengths of our Group.
For one thing, it has shown the importance of caring for people. As a hospitality Group, looking after others is what we do best; as a major global employer, we have always believed we have a big responsibility towards our people. The Covid crisis reinforced the awareness of that duty very strongly for me: a duty to our talents; to our communities. A duty to care for others. Everyone at Accor rose to the challenge of embodying those values at the time we needed it most. That is, without question, something I will always be grateful for, and it is why I know our people are our strongest asset. As we move on from the pandemic, it is vital to me that we, in return, continue to cherish and nurture the uniqueness of all our talents, tailoring opportunities to their needs and encouraging leadership through empathy and collaboration. In short: we will continue to work ceaselessly to build our reputation as an employer of choice, empowering and supporting our people.
We want to make the world a better place and ensure that tourism’s benefits go beyond each guest. That’s why we also have long-standing commitments to support local communities and the whole planet with sustainable practices and the highest ethical standards. As Accor enters the next phase of its history, we will continue to deliver an ever-more sustainable hospitality model, making positive impacts, both locally and globally, ensuring we contribute more than we take. We believe that ethical, social and environmental engagement is crucial for protecting ecosystems, supporting the disadvantaged and growing community roots. Climate change is without doubt the greatest challenge facing the world, and at Accor we believe it’s our role to shape the future of travel and make it more sustainable.
Recent years have shown the pace at which the world – and expectations – can change. Accor is on a transformational journey to create a new hospitality paradigm, transforming ourselves from a hotel group into a holistic, integrated ecosystem of hospitality services and experiences, and an undisputed leader in all brand segments, particularly luxury and lifestyle. This transformation is the perfect foundation from which to continue our evolution. After the shocks of the last two years – and knowing that our model needs to be anchored in communities on a sustainable basis – our Augmented Hospitality vision is more relevant than ever. Accor has been providing hospitality savoir-faire for more than 50 years and now we are committed to continue creating the hospitality of tomorrow.
Chairman and CEO of Accor