PRESS RELEASE
18.07.2025
Accor Launches the HERA Challenge, Recognizing Top Travel Advisors Worldwide
Maximize Your Revenue
UNLOCKING YOUR BUSINESS POTENTIAL
Powerful ecosystem. Amplified returns.
Our holistic hospitality ecosystem connects travelers and locals with the exceptional experiences crafted by our brands, boosting your hotel’s visibility and driving revenue. Our 360-degree solutions – tools, services, and platforms – maximize your business performance. With our unrivaled scalability, local know-how, and two dedicated divisions focusing our skills and expertise, we deliver perfectly tailored solutions for your unique project and needs.
100M
ALL Accor members
10,000+
restaurants & bars
450+
global sales professionals
140+
global distribution partners
How We Maximize Your Revenue
Discover how we harness an unrivaled suite of tools, expertise, and services – with all the power of our global scale – to create value for you
Your B2B Revenue Accelerator
We boost hotels’ revenue and topline through both large-scale and local negotiated contracts, building long-lasting strategic partnerships and a powerful B2B client portfolio. With high-performing tools, innovative services, and a partner- and client-centric mindset, our sales ecosystem is a key business driver, increasing revenue and market share for your hotel.
Luxury & Lifestyle: Our 80+ specialists excel in developing partner relationships with high-end travel agents and strategic niche clients, supported by Hera, our exclusive loyalty program for luxury advisors.
Premium, Midscale, & Economy: Our global visibility and local presence deliver scale, network, and commercial tools, fostering growth in key areas such as corporate travel and M&E.
450+ global sales professionals
80% of the globe covered by our network
Global Reach, Comprehensive Strategy
Our robust distribution ecosystem maximizes your business. We connect you to guests through our centralized booking platform and strategic partnerships, optimizing direct and indirect channels and negotiating at scale for the best market conditions, ensuring optimal placement and conditions for your property.
We offer the widest distribution ecosystem and global footprint, delivering the power and scale to drive revenue and access new markets. Our 12 call centers include dedicated expertise to meet guest expectations with personalized service that increases guest satisfaction, bookings, and loyalty.
140+ global partners
110+ countries
70% of bookings via Accor platforms
ALL Accor: One-Stop Booking, Powerful Loyalty
ALL Accor, our powerful all-in-one loyalty program and booking platform, is the gateway to our hotel brands and experiences.
This powerful business driver increases your hotel's visibility, boosts direct sales, and enhances guest spend, driving loyalty and engagement that transforms travelers into dedicated, high-value customers.
100 million members reached early 2025
100+ global and local partnerships
2 x room nights: members stay twice more than non-members
Digital Marketing & Revenue Management
We drive your hotel's success through comprehensive expertise and solutions in digital marketing and revenue management.
Revenue Management: Our global and local revenue specialists use data-driven tools and powerful pricing strategies to optimize occupancy and profitability, with solutions tailored to your property’s unique needs.
Digital Marketing: Our strategic initiatives attract and engage both new and returning guests through precision-targeted campaigns, database profiling, tactical promotions, and social media support.
1,200 Revenue Management Experts
+3% RevPar for hotels with Revenue Management Systems
1.6 billion email campaigns per year
Leading F&B Experiences to Drive Business
Powerful lifestyle concepts can contribute up to 40% of hotel revenue. We place F&B at the heart of the hotel experience with in-house creative studios, industry-leading expertise and operating capabilities through our 60+ F&B brands, attracting both travelers and locals to maximize profitability per square meter.
Luxury & Lifestyle: We craft creative, excellence-driven programs with trailblazing experiences and the unique expertise of Ennismore’s F&B platform.
Premium, Midscale & Economy: We offer both off-the-shelf and tailored concepts designed and delivered by our integrated F&B studios, with comprehensive support from initial concept to daily operations, diversifying revenue streams while ensuring consistent profitability.
Revenue Drivers Beyond Accommodation
We create fresh, tailored experiences that anticipate and meet evolving lifestyle priorities, attract new clients, and drive revenue. As wellness becomes a key travel driver and lifestyle priority, a priority for with 79% of guests, our specialist teams create bespoke, profitable spa and fitness concepts and holistically integrate wellness throughout the hotel experience: nutrition, sleep, design.
Our flexible co-working and meeting spaces and solutions respond to evolving expectations such as “bleisure” travel and hybrid work with flexible programming that optimizes square meterage and generates incremental revenue.
Up to 20% increase in turnover with co-working concepts
Your B2B Revenue Accelerator
We boost hotels’ revenue and topline through both large-scale and local negotiated contracts, building long-lasting strategic partnerships and a powerful B2B client portfolio. With high-performing tools, innovative services, and a partner- and client-centric mindset, our sales ecosystem is a key business driver, increasing revenue and market share for your hotel.
Luxury & Lifestyle: Our 80+ specialists excel in developing partner relationships with high-end travel agents and strategic niche clients, supported by Hera, our exclusive loyalty program for luxury advisors.
Premium, Midscale, & Economy: Our global visibility and local presence deliver scale, network, and commercial tools, fostering growth in key areas such as corporate travel and M&E.
450+ global sales professionals
80% of the globe covered by our network
Global Reach, Comprehensive Strategy
Our robust distribution ecosystem maximizes your business. We connect you to guests through our centralized booking platform and strategic partnerships, optimizing direct and indirect channels and negotiating at scale for the best market conditions, ensuring optimal placement and conditions for your property.
We offer the widest distribution ecosystem and global footprint, delivering the power and scale to drive revenue and access new markets. Our 12 call centers include dedicated expertise to meet guest expectations with personalized service that increases guest satisfaction, bookings, and loyalty.
140+ global partners
110+ countries
70% of bookings via Accor platforms
ALL Accor: One-Stop Booking, Powerful Loyalty
ALL Accor, our powerful all-in-one loyalty program and booking platform, is the gateway to our hotel brands and experiences.
This powerful business driver increases your hotel's visibility, boosts direct sales, and enhances guest spend, driving loyalty and engagement that transforms travelers into dedicated, high-value customers.
100 million members reached early 2025
100+ global and local partnerships
2 x room nights: members stay twice more than non-members
Digital Marketing & Revenue Management
We drive your hotel's success through comprehensive expertise and solutions in digital marketing and revenue management.
Revenue Management: Our global and local revenue specialists use data-driven tools and powerful pricing strategies to optimize occupancy and profitability, with solutions tailored to your property’s unique needs.
Digital Marketing: Our strategic initiatives attract and engage both new and returning guests through precision-targeted campaigns, database profiling, tactical promotions, and social media support.
1,200 Revenue Management Experts
+3% RevPar for hotels with Revenue Management Systems
1.6 billion email campaigns per year
Leading F&B Experiences to Drive Business
Powerful lifestyle concepts can contribute up to 40% of hotel revenue. We place F&B at the heart of the hotel experience with in-house creative studios, industry-leading expertise and operating capabilities through our 60+ F&B brands, attracting both travelers and locals to maximize profitability per square meter.
Luxury & Lifestyle: We craft creative, excellence-driven programs with trailblazing experiences and the unique expertise of Ennismore’s F&B platform.
Premium, Midscale & Economy: We offer both off-the-shelf and tailored concepts designed and delivered by our integrated F&B studios, with comprehensive support from initial concept to daily operations, diversifying revenue streams while ensuring consistent profitability.
Revenue Drivers Beyond Accommodation
We create fresh, tailored experiences that anticipate and meet evolving lifestyle priorities, attract new clients, and drive revenue. As wellness becomes a key travel driver and lifestyle priority, a priority for with 79% of guests, our specialist teams create bespoke, profitable spa and fitness concepts and holistically integrate wellness throughout the hotel experience: nutrition, sleep, design.
Our flexible co-working and meeting spaces and solutions respond to evolving expectations such as “bleisure” travel and hybrid work with flexible programming that optimizes square meterage and generates incremental revenue.
Up to 20% increase in turnover with co-working concepts
Hotel Development News & Highlights
- READ MOREOpen in a new tab
PRESS RELEASE
20.05.2025
READ MOREOpen in a new tabAccor developing global ecosystem for meetings and events bookings
LOYALTY
21.03.2025
READ MOREOpen in a new tabAccor’s Loyalty Program ALL Reaches 100 Million Global Members
Explore Further
Our Hospitality Ecosystem
Hotels and beyond – explore our unmatched portfolio of brands and experiences: dining, working, and more.
How We Partner with You
Learn about our partnership models and innovative development options to build your project success.
All About Accor
Discover the Accor essentials – our purpose, our activities, and the core elements that set us apart.
