World's most diverse hospitality group continues to accelerate growth in the region - surpassing the 500 hotels milestone with a robust pipeline pof new hotels opening in 2022 and beyond
Surpassing 500 hotels in Greater China truly is a milestone of which we are extremely proud. This achievement is a result of the powerful connection that Accor’s brands and our dynamic team members have forged over the past 35 years with owners and guests throughout this region. We are really excited about our strong momentum in 2022 and beyond. On average, every five days a new Accor-branded hotel is opened in the region to meet the ever-growing demand for high-quality hospitality experiences. [...]
Accor’s brand portfolio is a key differentiator for the Group and will be a driving force in our success. Close to 40% of our hotels in China are at the luxury and premium level, while we retain a stronghold in the midscale and economy segments. This puts us in an enviable position and combined with our deep local knowledge and the expertise of our regional development and commercial teams, we have a flexible and highly compelling value proposition to offer owners and developers. [...]
Looking ahead to the remainder of 2022, The Year of the Tiger will bring some highly-anticipated new flagship hotels to life, such as Raffles at Galaxy Macau, Fairmont Xiamen, and Sofitel Shanghai North Bund. This year will also see the grand return of the beloved landmark, Swissôtel Beijing, following three years of extensive renovations and restyling.
Accor’s newest luxury brand, Emblems Collection, will open its first hotel in the world in December 2022 - a magnificent flagship hotel, Guiyang Art Centre Hotel, Emblems Collection, in Guizhou province. The new brand has a goal to create a unique global portfolio exceeding 60 boutique hotels and luxurious resorts by 2030, which will certainly include additional properties in China.
MGallery Hotel Collection is a brand to watch – with not one, but two – hotels opening in Hong Kong this year. The Silveri Hong Kong – MGallery creates a serene retreat on Lantau Island, while AKI Hong Kong – MGallery complements the neighborhood buzz of Wan Chai with a stylish energy. Upcoming MGallery destinations include Shenzhen’s vibrant Dalang District; Wuxi Dangkou Ancient Town; as well as Guangzhou.
One of China’s top performing premium brands, Pullman, has multiple new properties slated to open in 2022, including Pullman Nanchang Xinlv, Pullman Shenzhen North Station, Pullman Chongqing Beibei, and Pullman Wuhan Airport New City. These are in addition to Pullman Dali, Pullman Haikou and Pullman Suzhou Taicang which have been open since January 2022. Greater China has more Pullman Hotels & Resorts than any other country in the world, with nearly fifty hotels in operation, a record number of new project signings, and no signs of slowing.
The power of Accor’s midscale and economy brands is also noteworthy. Novotel, a longtime favorite amongst travelers, continues to push forward with innovative new design concepts and exciting openings like Novotel Guangzhou Airport and Novotel Chengdu Tianfu Living, both set to open in 2022. Other upcoming destinations for the beloved brand include Novotel Wuxi Wanshan Lake, Novotel Xi'an Aden, and Novotel Qingdao Downtown. Not to be outdone, one of Accor’s top midscale brands, Mercure, has been singled out as one of the fastest growing brands in the world, according to a past ranking from Brand Finance. Mercure currently has more than 110 hotels in Greater China, and nearly 100 more in development. Additionally, Accor’s trailblazing economy brand, ibis, now offers more than 200 hotels in Greater China, a truly remarkable achievement.
Accor was founded on the premise of building innovative brands and boldly expanding them throughout the world. As we progress through 2022, all of us at Accor look forward to sharing even more exciting news about our growing portfolio in Greater China and around the world, as we embrace each opportunity with the strength, confidence and adventurous spirit that the Year of the Tiger inspires