Hotel Development Destination Bali: The Strategic Importance of This Ideal Leisure Getaway
10/12/2022

Discover one of our key destinations, the Indonesian island of Bali, perfectly positioned to benefit from leisure travel’s recovery and growth. 

Bali, Southeast Asia’s tourist hotspot

Bali has long reigned as one of Indonesia’s most visited destinations - the country itself drew more than 16 million tourists in 2019. The so-called “island of the gods”, whose reopening was supported by the tourism campaign #It’sTimeforBali, is a truly attractive destination that is ready to capture the rebound of leisure travel and foster future growth. From Seminyak’s shopping to Kerobokan’s beachside resorts to wellness retreats, such as spiritual recharging at Ubud, this cultural hotspot is home to a diverse array of experiences sought by the modern traveler.

Offering leisure breaks for every budget

Since travelers are drawn to Bali for different reasons, Accor’s ambition is to offer guests their ideal leisure getaway - be that a resort retreat, a lifestyle hotel or a budget-friendly room in the hub of it all. The Group’s strength lies in its diversified portfolio of 21 hotels within every segment across the island– from 12 distinctive hospitality brands.

Bali is one of those rare destinations which offers a little bit of everything. In this highly sought-after holiday island, we have a choice of properties across all brand segments in all the key locations. By providing every kind of leisure stay - from retreats to lifestyle hotels to family activity holidays, and with 3 new hotels also in the pipeline, Accor’s presence here has high growth potential as leisure travel returns to growth.

Garth Simmons Accor’s Chief Executive Officer for Southeast Asia, Japan & South Korea

Meeting demand for quality time

Perfectly positioned to meet the growing trend for once-in-a-lifetime getaways or quality time together, Accor operates a host of flagship resorts in Bali offering a range of luxury experiences. Our five-star Raffles Bali beachfront resort provides wellbeing retreats where guests can relax in their private villa surrounded by tropical gardens, while the Sofitel Bali Nusa Dua Beach Resort draws inspiration from French art de vivre and Balinese design to present a luxury beachfront getaway with lagoon pools, tropical gardens and various wellness offerings.

Beyond our strong collection of resorts, Accor offers hotels in the economy and midscale segments, ideally positioned to appeal to families and budget conscious holidaymakers. The ibis Bali Legian Street is within walking distance of trendy clubs, sunset bars and the beach, while the midscale Novotel Bali Nusa Dua is designed for family holidays with a stunning 1,500 square meter lagoon pool among tropical gardens.

Developing the fast-growing lifestyle segment

To offer new types of experiences in Bali, Ennismore, a joint venture in which Accor is the majority shareholder, is developing distinct lifestyle hospitality brands in the region. Among the island’s new arrivals is Ennismore’s TRIBE Bali Kuta Beach hotel

TRIBE’s ethos is to reshape the traditional hotel stay, providing a new kind of design-driven space for social connection and fun. TRIBE Bali Kuta Beach offers an edited hotel experience with plenty of social spaces, smart rooms, and a rooftop pool and bar overlooking Kuta beach. The Beachwalk shopping mall is also just five minutes away. 

 
TRIBE Bali Kuta Beach

Our guests are true explorers – they could be out shopping, experiencing the local neighborhood or out doing business, however, they want to return to a hotel that is both design-driven and social. These diverse modern travelers are connected by a love of contemporary design, a spirit of adventure & a new understanding of what a functional, contemporary hotel should be.

François Leclerc Deputy Brand COO at Ennismore

Future perspective: five new hotel openings

With Bali’s mythical appeal only set to grow as leisure travel returns to pre-pandemic levels, the Group is keeping pace, with the development of three new hotels planned across the mid and high-end segments: Grand Mercure Bali Seminyak, Novotel Bali Ubud, and Mercure Bali Jimbaran


With these upcoming arrivals on the island, Accor continues to diversify our portfolio to tempt the modern leisure traveler to discover or rediscover one of Asia’s most loved destinations.