PRESS RELEASE
02.05.2025
Ennismore Continues Global Growth With Signing of Hyde Melbourne Place


Rooted in music culture, Hyde embodies the spirit of a festival. Championing a vibrant, bohemian-inspired aesthetic, the DNA of every Hyde property is consistent, but each property is designed with its location in mind, ensuring that no two Hydes are exactly alike.
7
Hotels
1,230
Rooms
Figures as of June 30, 2025
Discover the brand’s universe and a selection of flagship properties.


Bohemian


Chic


Discover the elements that bring the brand vision to life.
Founded with music at their core from Hyde’s origins in LA nightlife. The belonging that comes from a highly anticipated event when the music, company and vibe are just right.
The freedom of letting your inhibitions go, dressing down to dress up and losing yourself in the moment.

All about exploration and creating moments of serendipity with ways to connect, discover and experience new things, constantly changing and luring you to come over and get involved.

Connecting you with causes and new ways of thinking so you can find yourself as part of a larger community.
Hyde helps you make time to center yourself, find like-minded friends, and connect with the things you care about.

Founded with music at their core from Hyde’s origins in LA nightlife. The belonging that comes from a highly anticipated event when the music, company and vibe are just right.
The freedom of letting your inhibitions go, dressing down to dress up and losing yourself in the moment.

All about exploration and creating moments of serendipity with ways to connect, discover and experience new things, constantly changing and luring you to come over and get involved.

Connecting you with causes and new ways of thinking so you can find yourself as part of a larger community.
Hyde helps you make time to center yourself, find like-minded friends, and connect with the things you care about.

Hyde is part of Ennismore, a global collective of entrepreneurial and founder-built brands with creativity and purpose at heart. Founded in 2011 by entrepreneur Sharan Pasricha, Ennismore entered a joint venture with Accor in 2021, creating a new autonomous entity and the world’s largest and fastest-growing lifestyle hospitality company: 16 brands and two independent F&B groups with 180+ hotels and 140 in the pipeline, over 500 restaurants and bars, and a network of 45+ branded residences.
02.05.2025
Ennismore Continues Global Growth With Signing of Hyde Melbourne Place
13.01.2026
Ennismore Unveils Its 2026 Openings as It Surpasses the 200th Hotel Milestone, Doubling Its Collective in Just Four Years
Hyde Mexico City Reforma opens March 2026: 106 rooms, Japanese dining, cocktail bar, gym and meeting rooms.
