Loyalty The best of world tennis 
3 min

From October 26th to November 3rd, the AccorHotels Arena (Paris) resonated to the sound of yellow tennis balls flying back and forth on the Rolex Paris Masters 2019 courts. In the end, Novak Djokovic beat the Canadian Denis Shapovalov (6-3, 6-4) and was named the overall winner of the tournament! Our lifestyle loyalty program ALL - Accor Live Limitless made the most of this major event to provide its members with some outstanding experiences.

For 9 days, the 50 best world players competed to win the last ATP Masters 1000 of the season. This year, 152, 000 spectators watched the tournament live at the AccorHotels Arena in Paris. The event was broadcast on TV in 190 countries and reached a French audience of 2.2 million viewers! An exciting time for fans all over the world, for the media, for the players… and for members of our loyalty program ALL – Accor Live Limitless !

Accor has been an official partner of Rolex Paris Masters since 2015 and the 2019 edition was the perfect opportunity to showcase Accor’s expertise and ALL’s expertise to provide its members with experiences that money can’t buy. Our teams organized 2 key highlights for our loyalty program members.

©Emilie Hautier / FFT 


‘La Terrasse’ is a unique area at the AccorHotels Arena, offering a panoramic view of the central court as well as VIP services. From Monday to Saturday, members of the program had the opportunity to use their Reward points to book ‘La Terrasse’ with 3 other people and enjoy a unforgettable experience. ‘La Terrasse’ welcomed 24 people during the week.

As for experiences with a panoramic view, ALL members were also able to burn their points to watch tournament matches from Monday to Sunday.

Limitless Tennis

During the Rolex Paris Masters, a member was given the chance to experience the tournament like nobody had ever done before and become more than just a simple tennis fan! Because he was the first to use his Rewards points (45,000 points) the lucky winner was able to put himself in the shoes of a professional tennis player for a weekend. While staying at the Pullman Paris Centre-Bercy, the official tournament hotel, he took part in a personalized training session with Tatiana Golovin, a former French tennis player and sports journalist back on the circuit a few months ago. He put her precious advice into practice during his match with the legendary French tennis player Henri Leconte on the central court at the AccorHotels Arena just before the final match of the real tournament. 

To regain his strength this was followed by a recovery session offered by a partner and then a delicious dinner at the Paris Society CoCo restaurant! To finish this unique and immersive experience in style, he and his family attended the Finale in the front row, comfortably seated on the ALL - ACCOR LIVE LIMITLESS Terrace.

An event and experiences that have enhanced our Group’s image and established it in the world of tennis! ALL – Accor Live Limitless also made a name for itself and proven its ability to provide its members with memorable experiences, but not only that. Our loyalty program’s logo was proudly displayed around the courts with leds & displays and on the players’ benches at the AccorHotels Arena. 

The next event? Roland Garros 2020!