Strategy Accor’s Resort Showcase to Drive Leisure Travel

Reinforcing our position as a global leader in leisure, Accor showcases our world-leading resort destinations and the newly-launched resort platform to discover them in a new video.  

Wellbeing, discovery, quality time and escape, Accor is mobilized to capture the leisure-led travel recovery with a strategic focus on our resorts, plus multiple activations and partnerships as part of our worldwide action plan.

Our resort offer includes all segments and more than 60 countries, across 25+ brands, 450+ resorts, 90k+ rooms, from all-inclusive luxury resorts from Rixos and Banyan Tree to hotel resort concepts from Sofitel and Novotel. This diversity is integral to our strategy to leverage leisure travel’s current momentum and longer-term growth – eight in ten travelers planned a leisure trip in 2022.[1]

To promote our resort offer, and make finding the perfect escape a leisurely, easier experience itself, we have launched a single resort showcase, This new digital asset entirely dedicated to resorts provides an easy-to-search browse of our unique stays according to a traveler’s desires - spa resorts, beach escapes, mountain retreats - and favorite destinations on one single website. Grouping every kind of resort together eases the booking process and the site allows easy access to resort credits for ALL loyalty members.

Discover the full action plan to drive leisure travel’s future growth here 

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