5 days ago
6 min
Brands
Mercure Reaches 1,000 Hotels: A Key Milestone for the Brand’s Global Strategy
Mercure Hotels, a cornerstone of Accor’s diverse hospitality portfolio, has reached a significant milestone: the opening of its 1,000th hotel worldwide. This achievement is not only a testament to Mercure’s growth and enduring appeal but also highlights its crucial role within Accor’s global portfolio. As one of the leading midscale brands and one of the most localized brands within Accor, Mercure exemplifies the Group’s commitment to offering authentic, locally inspired guest experiences across a broad range of markets. Through its “Discover Local” program, designed to deepen guests' connections with the destination, Mercure welcomes guests to “Feel Local Everywhere”.
Reaching the milestone of 1,000 properties is a testament to Mercure’s enduring appeal and our commitment to providing guests with genuinely enriching experiences. Each Mercure hotel is a portal to the local destination, offering travellers a unique and memorable stay. We are committed to enhancing the guest experience by fortifying the bond between Mercure and our guests, neighbours and hotel owners. We look forward to continuing our journey of discovery and growth together in communities around the world in the years to come.
Mercure has long been a global leader within the midscale segment, and this significant achievement reaffirms its position. Mercure has the ability to place-make a destination. This is part of its strength - maintaining that critical authenticity and local touch but with the impact that comes with a global brand. This significant milestone showcases our effective expansion strategy and ability to meet market demands while maintaining quality and consistency across our portfolio.
“Discover Local”: Immersing Guests in Local Culture, the Heart of Mercure’s Experience
Mercure hotels are more than just places to stay; they serve as gateways to local culture and community. Through the "Discover Local" program, the brand invites guests to explore the unique flavors and traditions of each destination.
Recent openings highlight Mercure's global growth, marked by the opening of its 1,000th property and complemented by several other notable new hotels. These recent additions to the Mercure family include standout initiatives that promote community engagement, sustainability, local culture, culinary journeys, and exceptional service.
Let’s take a closer look at some of these new properties embodying the brand’s dedication to creating meaningful impacts and local connections:
Mercure Dubai Deira (Opened January 2024)
Committed to local authenticity, the 152-bedroom Mercure Dubai Deira features a rooftop pool and a culinary experience that takes guests on a journey through the rich flavors of Dubai and the UAE, with restaurants serving garden-to-table produce with a low-carbon footprint. Guests can discover the rich local heritage and flavors of Dubai.
Mercure Tirana (Opened March 2024)
Mercure’s first hotel in Albania introduces guests to the rich cultural heritage of the Mediterranean. The hotel, designed to be a portal to discovery and exploration, boasts 64 well-appointed guest rooms and contemporary interiors decorated with artwork inspired by the local culture, and a sky bar with a scenic view of Tirana’s skyline.
Mercure’s Expansion in Japan (Opened April 2024)
The brand significantly expanded in Japan with 11 new openings this year, located close to local hidden gems, including the Mercure Fukuoka Munakata Resort & Spa, Mercure Miyagi Zao Resort & Spa, Mercure Urabandai Resort & Spa, and Mercure Kyoto Miyazu Resort & Spa. Each hotel authentically reflects the destination by embracing the local way of life, infusing age-old traditions with modern flair, inspiring guests to experience their destination through local celebrations and multisensory experiences crafted by local hosts.
Mercure ICON Singapore City Centre (Opened April 2024)
The largest Mercure hotel in the world, featuring 989 thoughtfully designed rooms with locally inspired touches, eco-conscious amenities experiences, and six distinct dining experiences, ensures that every stay reflects the character of this dynamic city. The hotel’s design, inspired by Singapore’s Chinatown and its central business district, embodies the neighborhood’s heritage-rich surrounds and allows guests to experience the vibrant pulse of the city.
Mercure Bangkok Surawong (Opened May 2024)
This 219-key hotel boasts panoramic views of the Bangkok skyline. Every corner of the hotel is inspired by the character of the local area, once a pivotal trade district along the Chao Phraya River. Design elements integrate local aesthetics with contemporary design, reflecting the area’s rich heritage. The hotel embodies the convenience, comfort, and charm that defines modern Thai culture.
Mercure London Earls Court (Opened July 2024)
A 12-storey, dual-branded property with ibis, the new Mercure hotel offers impressive views of London’s skyline. The hotel design is inspired by the iconic Tardis from the British cult classic Doctor Who, which stands in front of nearby Earl's Court station. The 282-bedroom hotel features Barnaby’s restaurant and bar, blending British pride with global flavors.
A Legacy of Growth: From Saint-Witz to a Global Network
Mercure’s journey began in 1973 and soon followed with its first hotel in Saint-Witz, France, taking its name from Mercury, the god of travel, and honoring that legacy by evolving today into a global network of 1,000 hotels. Celebrating its 50th anniversary in 2023, Mercure’s incredible teams remain committed to providing exceptional service and locally inspired experiences, with our Heartists® serving as local guides, offering recommendations on hidden gems, local attractions, and authentic dining experiences. This approach not only enhances the guest experience but also strengthens Mercure’s ties with the local communities it serves. Today, the brand’s presence spans 68 countries, reflecting both its historical growth and its ongoing dedication to delivering authentic guest experiences.
Expanding Horizons: Shaping the Future
Mercure’s commitment to growth is evident in its recent expansion efforts and not only increase Mercure’s global footprint but also enrich the brand’s ability to offer localized experiences in new regions. As Mercure reaches its 1,000th hotel, the brand’s vision for the future is clear. With the largest development pipeline in Accor’s portfolio with over 210 additional hotels planned by 2028, Mercure is poised for continued growth and innovation. The brand remains committed to its core mission of connecting guests with the authentic essence of their destinations, ensuring that every stay offers a meaningful and memorable experience. As Mercure looks ahead, it continues to invite travelers to explore new horizons and discover the local treasures of every destination.
