Alix Boulnois holds a Master’s Degree in Strategy and Management from HEC Paris and an MBA from Columbia Business School.

Alix began her career at McKinsey & Company in 2008, leading strategic initiatives for global clients in luxury, pharmaceuticals, telecom, and consumer goods, and was actively involved in gender equity as part of the firm’s “Women Matter” program. In 2012, she joined Amazon in Seattle as Head of Product and Innovation for U.S. consumer goods playing a key role in the launch of “Prime Now.” Returning to France in 2016, she led the Consumer Packaged Goods business for Amazon France, before becoming Head of Suppliers, Pricing, and Customer Experience for Amazon Europe in 2018, driving strategic growth initiatives for large-scale operational optimization.

Alix joined Accor in 2020 as SVP Digital & Innovation, leading the Group’s digital transformation and the development of customer-centric digital solutions. In 2021, she launched the Digital Factory and joined the Group Executive Committee. Since then, her scope has progressively and consistently expanded, first to include Distribution, Loyalty, E-commerce, and Contact Centers in 2023, then Hotel Technology and Core IT systems in 2024, reflecting a strong focus on customer value creation and commercial performance.

In May 2025, Alix was appointed Chief Commercial, Digital & Tech Officer, integrating the Group’s global commercial scope to her existing responsibilities. This evolution reflects the continuity of her mission: elevating the customer experience and accelerating value creation through integrated, high-impact levers, with digital as a key enabler of business transformation and performance.