Our Accor Heartist Solidarity endowment fund was created to help and empower populations living under precarious conditions to work themselves out of poverty and social exclusion. We have partnered with NGOs and local non-profit organizations to offer long-term solutions, from providing access to training programs and supporting the creation of new businesses.
28 28projects supported in 2022
2,100+ 2,100+direct beneficiaries in 2022
2 2responses to emergency situations in 2022
Promoting Access to Employment or Entrepreneurship
Dealing with Lasting Consequences of Humanitarian Disasters
Funding can be attributed for emergency situations, to help populations hit by a humanitarian disaster by supporting post-emergency community rebuilding projects.
Striving to contribute to building a fairer world, Accor team members are the representatives and initiators of the social actions that we support, wherever we are based. We are proud of their commitment and for this reason we accompany them at every step, from the selection of their project through to its implementation.
We’ve already worked on many successful projects, including with the non-profit organization FESTIN, which reintegrates women in the workforce by giving them training in an haute cuisine brigade in French cities.
We’ve also worked with the European Institute for Cooperation and Development in creating a vocational training center devoted to professions in the hospitality sector, for young people in major cities in Thailand.
In Scotland, we support the Springboard Charity to help disadvantaged people return to sustainable employment. The Accor teams and the non-profit organization are implementing the "Destination Hospitality Edinburgh" project for the benefit of fifteen single-parent families.
Last but not least, with Unibes in Brazil, Accor Heartist Solidarity has been supporting the NGO's "The challenge of education" program since 2010. Each year, it consists of supporting 60 young people from the favelas of Sao Paulo towards the hotel and restaurant trades via training programs.
Generosity in Action
Accor Heartist Solidarity’s Board of Directors
Chaired by Sébastien Bazin, Chairman and CEO of Accor, the Board of Directors defines the endowment fund's orientations, votes on projects more than or equal to €20,000 and oversees their operational implementation.
The Board is composed of 4 representatives from Accor:
- Sébastien Bazin, Group Chairman & CEO
- Maud Bailly, CEO Sofitel, MGallery & Emblems
- Isabelle Birem, SVP Loyalty
- Virginie Sido, SVP Communications Europe & North Africa Accor | Premium, Midscale & Economy division
and 3 external qualified personalities:
- Jean-Marc Borello, CEO of Groupe SOS
- Gwenaël Le Houerou, Accor Franchisee, President of the Accor Franchisee Association
- Clotilde Gilbert, Director of the association Wake Up Café
Submitting a Project
Any Accor team member can submit a project provided it answers to the following eligibility criteria:
- The project must involve at least one Accor team member locally.
- It should be managed by a non-profit organization in one of the countries where Accor operates.
- It should be in line with one of our two fields of action.