Hôtels repensés

Contemporary - Artfully Created - Design driven

Tribe is a new kind of hotel. One that responds directly to the desires and aspirations of the modern traveller. A concept inspired by global journeys and uncompromising vision to deliver a uniquely positioned, design driven hotel. A refreshing and disruptive brand, Tribe challenges the status quo with its edited hotel experience that makes it a leader in the design-led affordable luxury sector. Modern travellers, we made this hotel for you. Welcome to Tribe.


Lifestyle - Midscale International 4 stars


  • 1 hotel

  • 126 rooms in network

  • 21 hotels in the pipeline

  • 4,309 rooms in the pipeline

Key identifiers

  • Design Driven
  • Edited
  • Artfully curated
  • Guest centric

Key concept


The Tribe brand is designed to be vibrant and aspirational with our spaces livable and supremely functional. We express a new definition of affordable luxury at every opportunity. An intelligent and tasteful approach creates a desirable environment.

  • 92 % of guests had a positive interaction with tribes staff

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