Tribe

Hotels re-thoughts

ASPIRATIONAL - LIVABLE - DESIGN DRIVEN

Good hotels are too expensive and plagued by outdated services and hidden extras. Tribe was established to create an affordable alternative to luxury accommodation that is contemporary and design driven without the clichéd extras. Tribe is made for an international cast of frequent travellers who want something more, for less. Tech savvy, smart, luxury lovers with an appreciation of affordability.

  • 1 hotel 126 rooms in network

  • 6 hotels 1,152 rooms in pipeline

Key identifiers

  • Design Driven
  • Edited
  • Artfully curated
  • Guest centric

Key concept

DESIGN DRIVEN

The Tribe brand is designed to be vibrant and aspirational with our spaces livable and supremely functional. We express a new definition of affordable luxury at every opportunity. An intelligent and tasteful approach creates a desirable environment.

  • 92 % of guests had a positive interaction with tribes staff

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