At Accor, we thrive on learning and addressing crucial changes, anticipating opportunities and constantly innovating, adapting and pioneering – and we believe in engaging with the hospitality community and our partners to look ahead together.

   
In Focus

Discover in-depth trends and reports on the future of travel and hospitality

European Travel Trends 2024: European Travelers Confident About Spending Power

02/29/2024

Strategy

“Accor’s Digital Transformation: Building a Best-in-class Client Experience”: Insights from 5 Leaders

11/16/2023

Digital & Tech

5 Key Trends from Accor’s ‘Meeting Expectations: The Future of Meetings & Events’ Report

10/16/2023

Brands

“Through Design and Innovation, we can create a new and positive world”: discussion with Accor’s Damien Perrot and designer Tristan du Plessis

09/27/2023

Partnership

Accor and Adobe Sharing Insights Into Unlocking Opportunities Through Personalization at Scale

We sat down with Alix Boulnois, Chief Digital Officer at Accor, and Luc Dammann, President EMEA at Adobe, to gain additional insights on how we can best combine digital and the human touch to seamlessly optimize and personalize the client experience.

  
#FromChangeToOpportunity

Explore Accor’s content series focusing on the shifts and transformations shaping our industry, and insights into innovation and growth opportunities 

Accor recognized for its holistic series “From Change To Opportunity” highlighting shifts in the hospitality industry

10/23/2023

Strategy

Introducing Accor’s 'Hospitality Ahead' Report: Insights Into the Transformations Impacting Our Industry

03/13/2023

1 min

Strategy

From Change To Opportunity: Embracing Transformation To Drive Innovation

11/15/2022

4 min

Strategy

Sébastien Bazin on How Change Means Opportunity

11/15/2022

Strategy

  
Health to Wealth Series

Discover this series dedicated to the global landscape of well-being and addressing key challenges for a healthier, wealthier future