Our Strategic Partnerships
Discover how we work with global and local partners to drive our hospitality ecosystem forward.
What brings people together?
Across continents and cultures, there is a shared pulse — something meaningful, sometimes intangible — that connects us all. That force is culture.
At Accor, culture is an essential dimension of hospitality. It deepens human connection, enriches the way we discover destinations, and brings our Purpose to life through heartfelt care for our guests, our Heartists®, and strengthens the bonds with the communities we call home.
Cultural engagement has always been fundamental to Accor's identity, profoundly shaping our distinctive, locally rooted approach to hospitality. We are deepening this commitment through greater industry collaboration, accelerating positive impact and developing ever more innovative ways to bring culture to life across our global portfolio.
Charlotte Thouvard
Chief Communications Officer, Accor
A Strategic Commitment to Cultural Engagement
As a global hospitality leader present in more than 110 countries, Accor engages daily with a wide diversity of cultures and communities. In a competitive and rapidly evolving world, cultural engagement is not only a force for good — it is a cornerstone of genuine hospitality and a long‑term strategic choice.
The Group has made the structural decision to align cultural engagement with its environmental and social impact strategies, in pursuit of its Purpose. Through long‑term partnerships and active community engagement, Accor brings local culture to life within its destinations, enriches guest journeys through meaningful experiences, and fosters creativity and emerging talent — three pillars that guide our approach.
Bringing Local Culture to Life Through Hospitality
Accor is deeply rooted in the communities where it operates. Through hospitality, we honor local heritage and cultural traditions, while contributing to social vitality, economic prosperity, and the responsible stewardship of natural resources.
By partnering with cultural organizations, the Group connects its hotels to the cultural and historical roots of their destinations, engages local expertise and savoir‑faire, and helps create meaningful and sustainable experiences shaped by the identity and needs of each community.
Through partnerships such as the World Monuments Fund, Accor supports the restoration and resilience of sites of outstanding cultural importance, including the Chapel of the Sorbonne in France, the Serifos Historic Mining Landscape in Greece, Qhapaq Ñan Andean Road System in Latin America, and the historic water systems of Bhuj in India, safeguarding heritage while supporting local communities, artisans, and expertise.
Accor’s commitment to preservation also extends to emblematic institutions and future‑focused initiatives.
As a long-term partner of the Réunion des Musées Nationaux – Grand Palais, with a commitment through 2028, Accor supports the conservation of this iconic monument of French architectural heritage while championing creativity and innovation in all their forms, while through its partnership with Energy Observer, Accor also contributes to exploring sustainable energy and cultural models that support more responsible tourism and the protection of our shared environment.
Enriching Guest Journeys through Culture
Hospitality is, by nature, an act of connection. By infusing authentic and brand‑relevant cultural moments throughout the guest journey, Accor enriches hospitality with meaning and emotion, fostering connection, openness, and diversity.
These transformative travel experiences invite guests to engage with local culture and heritage, deepen their understanding of the world, and extend the impact of hospitality beyond the stay in a positive and meaningful way.
Through its partnership with Art Explora, Accor supports the democratization of culture by expanding access to art through mobility notably with the first museum boat and the world’s largest sailing catamaran, digital platforms, and pop‑up experiences that bring artistic creation closer to diverse audiences.
With Unifrance, Accor contributes to sharing the richness of French cinematography worldwide - the world’s second-largest exporter after the United States -, through French Film Festivals.
Accor also partners with the Réunion des Musées Nationaux – Grand Palais to develop cross‑cultural exhibitions and digital initiatives that reach the widest possible audiences.
Fostering Creativity, Innovation, and Artistic Expression
Accor was founded with a bold vision and audacity — a pioneering spirit that continues to guide us today.
The Group recognizes and champions the talents, skills, and ambitions of Heartists® and creative partners within its communities, while fostering creativity in the arts and supporting emerging talent among artists, designers, filmmakers, and creators whose work brings inspiration and new perspectives to the world in order to accelerate their development and global impact.
In partnership with the Fédération de la Haute Couture et de la Mode, Accor supports French and international designers through initiatives such as the SPHERE program, which promotes emerging brands and champions craftsmanship and creative innovation.
Through its partnership with Unifrance, Accor provides visibility and support for young talents in cinema, including actors, writers, and directors at key international moments.
Accor also works with Art Explora to promote local and international contemporary artists through exhibitions, participatory programs, artist residencies, and cultural events.
Bringing Local Culture to Life Through Hospitality
Accor is deeply rooted in the communities where it operates. Through hospitality, we honor local heritage and cultural traditions, while contributing to social vitality, economic prosperity, and the responsible stewardship of natural resources.
By partnering with cultural organizations, the Group connects its hotels to the cultural and historical roots of their destinations, engages local expertise and savoir‑faire, and helps create meaningful and sustainable experiences shaped by the identity and needs of each community.
Through partnerships such as the World Monuments Fund, Accor supports the restoration and resilience of sites of outstanding cultural importance, including the Chapel of the Sorbonne in France, the Serifos Historic Mining Landscape in Greece, Qhapaq Ñan Andean Road System in Latin America, and the historic water systems of Bhuj in India, safeguarding heritage while supporting local communities, artisans, and expertise.
Accor’s commitment to preservation also extends to emblematic institutions and future‑focused initiatives.
As a long-term partner of the Réunion des Musées Nationaux – Grand Palais, with a commitment through 2028, Accor supports the conservation of this iconic monument of French architectural heritage while championing creativity and innovation in all their forms, while through its partnership with Energy Observer, Accor also contributes to exploring sustainable energy and cultural models that support more responsible tourism and the protection of our shared environment.
Enriching Guest Journeys through Culture
Hospitality is, by nature, an act of connection. By infusing authentic and brand‑relevant cultural moments throughout the guest journey, Accor enriches hospitality with meaning and emotion, fostering connection, openness, and diversity.
These transformative travel experiences invite guests to engage with local culture and heritage, deepen their understanding of the world, and extend the impact of hospitality beyond the stay in a positive and meaningful way.
Through its partnership with Art Explora, Accor supports the democratization of culture by expanding access to art through mobility notably with the first museum boat and the world’s largest sailing catamaran, digital platforms, and pop‑up experiences that bring artistic creation closer to diverse audiences.
With Unifrance, Accor contributes to sharing the richness of French cinematography worldwide - the world’s second-largest exporter after the United States -, through French Film Festivals.
Accor also partners with the Réunion des Musées Nationaux – Grand Palais to develop cross‑cultural exhibitions and digital initiatives that reach the widest possible audiences.
Fostering Creativity, Innovation, and Artistic Expression
Accor was founded with a bold vision and audacity — a pioneering spirit that continues to guide us today.
The Group recognizes and champions the talents, skills, and ambitions of Heartists® and creative partners within its communities, while fostering creativity in the arts and supporting emerging talent among artists, designers, filmmakers, and creators whose work brings inspiration and new perspectives to the world in order to accelerate their development and global impact.
In partnership with the Fédération de la Haute Couture et de la Mode, Accor supports French and international designers through initiatives such as the SPHERE program, which promotes emerging brands and champions craftsmanship and creative innovation.
Through its partnership with Unifrance, Accor provides visibility and support for young talents in cinema, including actors, writers, and directors at key international moments.
Accor also works with Art Explora to promote local and international contemporary artists through exhibitions, participatory programs, artist residencies, and cultural events.
Extending Hospitality Beyond the Stay
Through cultural engagement, Accor extends hospitality beyond the hotel experience, creating meaningful moments that resonate long after the journey ends. By preserving heritage, connecting cultures, and fostering creativity, the Group embraces its role in building bridges between people and cultures, and contributing to a more sustainable, open, and human future.
