Celebrating 50 Unique Stories: Handwritten Collection's Journey of Heartfelt Hospitality

With 50 hotels strong and growing, the brand accelerates its expansion worldwide.

June 18, 2026

At Accor, we believe that every journey should be as unique as the traveler taking it. This philosophy is at the heart of Handwritten Collection, our rapidly growing brand that celebrates individuality, authentic connections, and the power of a truly personal stay. A significant milestone: Handwritten Collection has reached 50 hotels worldwide, each one a testament to character, passion, and genuine hospitality.

Handwritten Collection celebrates individuality in hospitality and the power of human connection. Reaching 50 hotels reflects a growing desire for stays that feel personal, sincere, and shaped by people and real stories.

Jean-Yves Minet

Global Brand President, Midscale & Economy, Accor

Where Every Stay is a Story

In a world often leaning towards uniformity and an era of automation, Handwritten Collection champions individuality over format and character over standardization. These aren't just hotels; they are one-of-a-kind addresses, each with its own storied past and a vibrant personality woven into its very fabric. From the moment you step inside, you feel a connection—not just to the place, but to the people who pour their hearts into making it special.

What truly defines a Handwritten Collection hotel is the spirit of its host. It’s their personal touch, their passions, and the little quirks of their personality that transform a stay into a meaningful experience. Imagine discovering traditional Shanghainese butterfly pastries, lovingly recreated from childhood memories at a vibrant city escape, or witnessing local traditions preserved through regional recipes and artisanal products at a cliffside retreat in Puglia. These are the thoughtful details that make each hotel feel personal and sincerely warm.

Growth Driven by Individuality

Launched in January 2023, Handwritten Collection's journey from concept to 50 hotels worldwide in just over three years showcases an extraordinary momentum in the hospitality landscape. This rapid expansion is no accident; collection brands like Handwritten Collection represent one of the highest growth rates in the industry today.

Our success stems from a powerful and flexible model that preserves the identity of each property while leveraging the strength of Accor’s global platform. Designed as a conversion-friendly soft brand, Handwritten Collection provides seamless opportunities for existing hotels to transition into the Accor system. This adaptable process is tailored to each property’s market and positioning, focusing on speed and simplicity—fast joining, operational flexibility, and the immediate benefits of Accor's extensive distribution, the ALL Accor loyalty program, and operational expertise.

With more than 50 additional hotels already in development, Handwritten Collection's trajectory for growth, driven by individuality and powered by partnership, is clear.

Owners are increasingly drawn to a model that allows them to preserve the identity of their hotels while benefiting from the strength of Accor’s global platform. This growing pipeline reflects the continued appetite for characterful, conversion-friendly brands that celebrate individuality while delivering strong commercial performance.

Camil Yazbeck

Chief Development Officer, Accor

Hotels Curated with Passion

Explore the wonder of Handwritten Collection, where heartfelt hospitality and genuine connections create unforgettable memories.

Hotel Rathauspark Wien – Handwritten Collection

Austria

Set behind a historic façade once home to writer Stefan Zweig, this Vienna address offers a refined and intimate setting shaped by culture and heritage. Original architectural features and a thoughtful renovation preserve the elegance of a classic Viennese residence, just moments from the city’s cultural landmarks.

The experience is quietly enriched by a deep respect for history, where the spirit of the building is carefully maintained and shared with guests.

Château de Mazan – Handwritten Collection

France

At the foot of Mont Ventoux, this historic château offers 31 rooms set within a Provençal residence once home to the Marquis de Sade, surrounded by gardens designed for shared moments.

The host’s personal touch is centered on bringing the history of the château into the present, with careful attention given to architectural features, objects, and artworks that reflect the story of the property and its past.

Nusa Dua Beach Hotel and Spa – Handwritten Collection

Indonesia

Located on the beachfront in Bali’s Nusa Dua enclave, this resort-style hotel is set within tropical gardens and offers direct access to a stretch of white sand, alongside multiple pools, a spa, and a range of dining venues.

The host’s personal touch is focused on sharing lesser-known aspects of Balinese culture, expressed through experiences such as cultural tours, classes, and informal moments where guests are introduced to local traditions and stories.

Baia Delle Zagare – Handwritten Collection

Italy

Situated along the Adriatic coast in Puglia’s Gargano National Park, this cliffside hotel overlooks distinctive rock formations and provides access to two private beaches.

The host’s personal touch is rooted in preserving local traditions and village life, reflected through elements such as regional recipes, artisanal products, and cultural experiences that highlight the heritage of the area.

RoccaMare Heraklion – Handwritten Collection

Greece

Overlooking the Aegean Sea near Heraklion, this coastal hotel combines contemporary design with proximity to Crete’s historic capital.

The host’s passion for Minoan civilisation is reflected throughout the experience, with elements such as themed décor, storytelling sessions, and signature drinks inspired by the island’s ancient culture.

This milestone isn't just about numbers; it's about the ever-growing collection of stories and connections, the dedicated hosts who bring these addresses to life, and the travelers who seek out these truly unique and meaningful experiences. Handwritten Collection's journey across the globe continues, passionately building a portfolio where the individuality of each hotel creates truly unique experiences.

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