Karelle Lamouche joined Accor in 1998 after graduating from l’Ecole Supérieure de Commerce in France. Having held various in-hotel roles, Karelle has learned every facet of hospitality prior to moving from a Hotel General Manager position to Brand Marketing.

In 2009, Karelle joined the UK & Ireland Executive Committee as Marketing & Distribution Director for Accor UKI, before being promoted to Vice President Marketing, Communication & CSR for Accor UKI two years later. In 2016, Karelle was appointed Senior Vice President of Operations Budget & Economy Brands for Accor UKI, and the following year she was promoted to a board-level role as Senior Vice President Marketing, Guest Relations & Commercial Divisions for Accor UKI. In parallel, in 2018, she was also appointed Senior Vice President Commercial for Northern Europe.

In 2020, Karelle continued to hold a dual remit assuming the positions of Head of Sales, Performance, Integration & Acquisitions for Accor Europe, and Chief Commercial Officer for Accor Northern Europe before joining Accor’s Premium, Midscale & Economy Executive Committee, as the division’s Chief Commercial Officer in January 2023.

Following her appointment as Chief Operating Officer for Europe & North Africa in May 2025, Karelle's role expanded to oversee the regional PM&E operations, enhancing development, efficiency, and agility within the region.