Welcome to The New Era of Pullman: Designed for Exchange

Pullman Hotels & Resorts is opening a bold new chapter – one designed to provoke meaningful exchanges and new perspectives. Rooted in a 160+ year heritage of innovation, from pioneering sleeping cars to today’s design-forward destinations, Pullman continues to amplify its role as a global platform where people, culture, and ideas collide.

This new chapter officially debuted at the inaugural Pullman xChange, held in Dubai on November 13–14, 2025 and co-created with the House of Beautiful Business. Conceived as a recurring global series of events, Pullman xChange transforms hotels into active stages for dialogue, creativity, and cultural expression — demonstrating the brand’s renewed experience philosophy in action.

Today’s travelers are increasingly blending business and leisure, seeking out places that inspire them through design, culture, and conversation. The global experiences market, valued at more than $250B annually, reflects this shift toward immersion and engagement.

Pullman’s new chapter answers this demand with dynamic environments, immersive programming, and human-centered service anchored in emotional intelligence, designed to enhance connection and discovery.

Pullman xChange is Pullman’s flagship new event series. It transforms hotels into living cultural platforms — spaces where leaders, creators, guests, and locals gather for interactive workshops, performances, and conversations.

Born from the belief that progress emerges when we challenge what we know, Pullman xChange blends dialogue, artistry, and sensory experience — proving that hotels can be engines of exchange and cultural momentum.

Explore the inaugural global Pullman xChange in Dubai — and see how Pullman brings exchange to life.

Pullman’s transformation is powered by its people.

• A new emotional-intelligence-based training strengthens empathy, presence, and intuition across every touchpoint, enabling Heartists® to connect in ways that feel authentic and attuned.

• This elevated service culture enhances every phase of the guest journey, from the arrival experience to the tailored MICE offerings that are flexible to client needs.

From the very beginning, Pullman has been about combining unexpected worlds:

• In the 1800s, Pullman combined 2 different ideas, sleeping and trains, by creating the 1st sleeping car for a comfortable journey.

• In the 1900s, Pullman blurred the lines between marketing and art - launching bold advertising campaigns without showing a single product.

• In the 2000s, Pullman brought work & play together through our MICE concept.

And today, the brand continues this legacy, of merging 2 unexpected ideas to create something new, provoking a new form of exchange. The new Pullman proposition continues this pioneering spirit, transforming hotels into engines of culture and progress. And that is what the brand is unveiling - a complete reinvention of the Pullman experience.