Accor x Inspired by KM
Accor and Kylian Mbappé forge alliance to empower younger generations.
Accor and Inspired By KM (IBKM), a youth-focused charity founded by Kylian Mbappé, have co-constructed a global social mobility initiative to support young people Not in Education, Employment or Training (NEET) and unleash their potential, guiding them towards new opportunities.
"ibis unlocked" is a social mobility initiative that aims to support young NEET by offering them progressive pathways to regain confidence, develop their skills, and access new professional opportunities.
Behind these young people are stories, doubts, and often a lack of perspectives. With Inspired By KM, we have built a concrete program, rooted in our territories and our professions, to restore confidence and open paths to employment. Hospitality can be a powerful lever for transformation.
A Global Societal Issue: Millions of Young People on the Fringes of the Labor Market
Around the world, millions of young people face structural obstacles in accessing employment: lack of opportunities, absence of role models, loss of confidence.
Over the next decade, 1.2 billion young people will reach working age in developing countries, while only approximately 400 million jobs are expected to be created¹. At the same time, nearly one in five young people are currently NEET.
In light of this, along with Inspired By KM, we are committed to taking concrete action to enable these young people to regain confidence and identify prospects.
That is why we have co-designed an ecosystem that combines a digital approach, human support, and field experience, in order to provide an operational and scalable solution to the challenges of inclusion and employability.
Talent is everywhere, but it too often needs to be recognized to exist. Our role is to help young people regain self-confidence, change their perception of their abilities, and envision their future. With Accor, we are creating a concrete framework that allows them to progress at their own pace and find their place.
A Concrete and Progressive Approach to Supporting Young People into Employment
Launched in Brazil, France, Morocco, and Thailand, "ibis unlocked" supports young people at every stage of their journey through a concrete and progressive approach, from rebuilding confidence to gaining professional exposure.
Building Confidence and Employability Step by Step
Providing Tailored Support Through Local Partners
Creating Direct Pathways into the World of Hospitality
With over 2,500 hotels in 82 countries, ibis represents the Group's largest hotel network and a key lever for deploying this initiative on a large scale.
As part of this deployment, along with Inspired By KM, an educational week will be organized in Brazil in autumn 2026, bringing together young people, beneficiaries, and industry professionals. This week will foster exchanges, the sharing of experiences, and the construction of tailored pathways for each individual.
A Long-term Commitment
"ibis unlocked" constitutes a first step in a broader social mobility initiative led by Accor and Inspired By KM.
The program is intended to gradually expand, mobilizing other brands to diversify immersion opportunities and amplify its impact on new audiences, as part of our Hosting Change sustainability roadmap, and more specifically of our "Unlocking every talent's potential" pillar, which aims to support and certify 20,000 people furthest from employment by 2030.
A new deployment phase is planned from autumn 2026, with the ambition of expanding geographically in the coming years.
