Sébastien Bazin on Accor’s 2025 Growth

2025 was a period of exceptional vitality for Accor. As the world continues to adapt and redefine the contours of travel, and despite a sometimes-turbulent global context, our Group demonstrated unwavering agility and determination, confirming its position as a leader and pioneer in global hospitality.

This robust growth, year after year, demonstrates the solidity of our model, the talent of our teams, the quality of our brands, the relevance of our diversified geographical presence, and the renewed trust of our stakeholders. It is the combination of these strengths that drives our Group's power and its sustained success.

Our industry, that of travel and hospitality, proves more than ever to be a pillar of the global economy and an invaluable vector of human connection. With continuous growth in international tourist flows and positive projections for the years to come, we operate in a sector where the aspiration to live authentic and memorable experiences is constantly growing. Accor is at the heart of this dynamic, guided by a clear vision: to shape the hospitality of tomorrow, for every traveler, in every place, at every moment.

First and foremost, the core of our loyalty strategy, the ALL Accor program, reached a historic milestone this year: we are proud to now count over 110 million members worldwide. This milestone, far beyond a number, represents an engaged, loyal community that chooses Accor to enhance their experiences.

The luxury segment, where Accor has established itself as one of the global leaders in just a few years, continues to offer particularly promising prospects. Our emblematic brands, Raffles, Fairmont, and Sofitel, have regained their strength and attractiveness, and Orient Express is launching its first projects, further reinforcing the Group's legitimacy in this segment where demanding standards and excellence are key.

This year, the revitalization of our established brands within our Premium, Midscale, and Economy divisions was also a priority. Pullman, for example, reinvented itself with the Pullman xChange concept, transforming its spaces into dynamic meeting and collaboration venues, perfectly suited to the expectations of contemporary business and leisure travelers. Meanwhile, ibis, Novotel, and Mercure continue to drive growth, especially in high-potential markets.

Accor is thus more ready than ever to explore new horizons, open new markets, innovate responsibly, and continue to build the hospitality of tomorrow with you and for you. In 2026 and beyond, we will continue this formidable adventure with audacity and determination.

Thank you, dear owners, partners, shareholders, employees, and friends of the Group, for your trust and support in this exciting adventure.