Our History

Reaching for the impossible.

Accor is the story of two friends, Paul Dubrule and Gérard Pélisson, who opened their first Novotel in 1967 at a time when no one in France yet believed in this new hotel business model. Through their creativity and boldness, they pushed the boundaries of what is possible ever further. Today their dream of hospitality has become Accor. A wind of conquest still blows over our Group which brings together over 5,487 addresses in 110 countries. Proud heirs of the co-founders' vision, everyday our more than 300,000 talented people continue to invent the hospitality of tomorrow and bring to life their passion for the guest.


Our key dates


Accor marks 400th in Australia and the Pacific with launch of Sydney's landmark The Porter House.

Accor, Ennismore and Country Garden’s Funyard to develop more than a thousand JO&JOE hotels in China.

ALL-Accor Live Limitless offers even more experiences to its members through a digital platform available in 100 global destinations in partnership with Fever and a new digital mobility service developed with Karhoo.

Accor announces global launch of its All-Inclusive Collection, an attractive offering that will see the Group double down on this fast-growing segment by building upon the success of the Rixos brand.

Amundi and Accor support oceans in collaboration with Fondation de la Mer.

Accor announces the launch of “Accor Business Offer Auto-Enrol”, a self-registration business program for SMEs.



Accor introduces Emblems Collection - a captivating portfolio of unique luxury hotels.

Accor announces the success of its inaugural “Sustainability-Linked Bond” indexed to the Group’s sustainable development goals.
Accor becomes an official partner of the Olympic and Paralympic Games Paris 2024.

Accor completes joint venture with Ennismore, creating the world’s largest and fastest growing lifestyle hospitality company.

Accor joins global sustainability network, the Sustainable Hospitality Alliance, a global organisation that brings together engaged hospitality companies.

Accor announces Global Partnership with IGLTA, the International LGBTQ+ Travel Association.

Accor and Expedia Group join forces to expand UNESCO sustainability pledge into 96 countries.

Accor launches All Connect, new hybrid meeting concept powered by Microsoft Teams.

Accor announces the global launch of “Accor Key”,a digital key solution.

Faena group and Accor embark on global venture to expand the Faena brand worldwide.


Accor doubles down on lifestyle and enters into exclusive negotiations with Ennismore, to form the world’s leading lifestyle operator in the hospitality sector.

Accor takes full ownership of sbe hotel brands.

Accor and BNP Paribas become strategic partners to launch a co-branded payment card in Europe.

Accor successfully implements ALLSAFE throughout its hotels and resorts worldwide.

The first Tribe hotel opens in Paris Batignolles.

Accor and AXA launch a strategic partnership to offer unique medical assistance in hotels worldwide.

Accor announced its decision to allocate 25% of its €280m planned dividend to the creation of the ALL Heartist Fund, a €70m-fund devoted to help Group employees and individual partners affected by the Covid-19 crisis.

Accor and Visa form global partnership.

Accor commits to global elimination of single-use plastics in guest experience by 2022 and joins the Global Tourism Plastics Initiative led by the United Nations Environment Programme (UNEP) and the World Tourism Organization, in collaboration with the Ellen MacArthur Foundation.


ALL - Accor Live Limitless becomes Principal Partner and jersey sponsor of Paris Saint-Germain Football Club. The lifestyle loyalty programme also extends its partnership with the world’s leading sports and live entertainment company AEG, and signs a new partnership with IMG, global actor operating in more than 30 countries in sports, events, media, fashion, and especially culinary with immersive food experience.

Accor announces the launch of a new lifestyle loyalty program: a fully integrated global platform bringing together digital, loyalty, brands and partnership: ALL, Accor Live Limitless.

The Group unveils its new identity, Accor: a proud statement for innovation & heritage which convey our ambition to “go beyond hotels”.


AccorHotels completes the acquisition of its Paris head office building.

AccorHotels completes its acquisition of a 50% stake in sbe Entertainment Group.

AccorHotels signs agreement to acquire 21c Museum Hotels.

Katara Hospitality and AccorHotels to set up an investment fund dedicated to hospitality in Sub-Saharan African countries.

AccorHotels acquires Adoria, the European leader in management solutions for corporate and contract catering.

AccorHotels completes the acquisition of Mantra Group.

AccorHotels and Algeciras agree to buy Chilean group Atton Hoteles.

AccorHotels acquires Mövenpick Hotels & Resorts.

Ctrip signs MOU with AccorHotels to enhance Chinese travelers’ experience.

AccorHotels acquires ResDiary, a leading platform for restaurant reservation & table management.

AccorHotels Signs Strategic Agreement with Mantis Group.


AccorHotels and Qatar Airways announce their partnership to enhance the benefits offered by their loyalty programs.

AccorHotels strengthens its position as leader in Brazil with the integration of 26 hotels from the BHG Group.

AccorHotels joins forces with Rixos Hotels & Resorts, thus becoming one of the main resort operators in a rapidly expanding market.

AccorHotels becomes a partner of thecamp, a unique campus dedicated to inspiration, training, innovation and experimentation.

AccorHotels acquires VeryChic, one of Europe's leaders in private sales of upscale and luxury hotel stays and breaks.

AccorHotels acquires Availpro and creates the European leader in digital services for the independent hotel industry.

AccorHotels.com launches its new Flight + Hotel reservation offer.

AccorHotels.com lauches MoodMatch, a search engine for travel experiences.

AccorHotels and Bouygues Immobilier create Nextdoor, new collaborative workspaces.

JO&JOE opens its first Open House in Hossegor in partnership with Quiksilver and Roxy.

At the Extraordinary General Meeting, shareholders officially approved the resolution to turn AccorInvest into a subsidiary.

AccorHotels signs an agreement to acquire Gekko, the specialist in hotel distribution solutions for business travelers.

AccorHotels and SNCF Group sign a strategic partnership for the development of the Orient Express brand.


Pullman unveils its 100th property in India!

MGallery becomes MGallery by Sofitel and opens its first hotels in Israel and Brazil.

AccorHotels acquires a 49% stake in Squarebreak, an innovative digital platform for upscale villas in France.

AccorHotels acquires a 30% stake in Oasis Collections, a digital platform offering a selection of apartments and services.

AccorHotels acquires onefinestay and becomes world leader in the rental of luxury serviced homes.

AccorHotels is an Official Paris 2024 Partner.

AccorHotels partners Viva Technology Start Up Connect Paris 2016.

AccorHotels finalizes acquisition of the three luxury brands, Fairmont, Raffles and Swissôtel, establishing itself as one of the global leaders in the luxury hotel market.

Acquisition of John Paul, world leader in concierge services.

AccorHotels acquires a 30% stake in 25hours Hotels, taking a further step towards becoming leader of the lifestyle hotel segment.

AccorHotels revolutionizes hospitality with its new JO&JOE brand, designed specifically for Millennials.

AccorHotels enters into partnership with Banyan Tree, cementing its leadership in the luxury hotel segment.

AccorHotels begins a project to create a dedicated subsidiary for HotelInvest to speed up its transformation and growth.


Accor becomes AccorHotels and asserts its unifying spirit.

AccorHotels signs the United Nations' “Women’s Empowerment Principles” (WEPs).

Accor becomes an official Roland-Garros supplier.

AccorHotels is an official COP21 partner.

AccorHotels is a partner in the HeForShe movement to promote gender equality.

Formal signing of a 10-year naming rights agreement with Bercy in Paris.

AccorHotels celebrates its 500,000th room with the recent opening of Pullman Paris Roissy Charles de Gaulle Airport and ibis Styles Roissy CDG Airport.

Takeover of FASTBOOKING, a digital services specialist for the hospitality industry.


The strategic alliance between Accor and Huazhu (China Lodging) gives rise to a giant of the Chinese hospitality industry.

Accor acquires a stake in Mama Shelter.

The Group sets up its Web 2.0 internal communication platform to speed up its “Leading Digital Hospitality” digital transformation.

Accor reaches the 200 hotels milestone in Brazil.

Sofitel Strasbourg Grande Île: the first Sofitel celebrates its 50th anniversary.

The ibis family reaches a total of over 1,700 hotels and continues its pioneering revolution.


Accor wins award for its commitment to sustainable development.

Sébastien Bazin appointed as Chairman and CEO.

Opening of the 100th Novotel property, in Phuket, Thailand.


Accor launches its international women's network: Women at Accor Generation.

150th Brazilian property for Accor.

Accor: already 500 hotels in the Asia Pacific region!


MGallery opens its first London hotel.

Signing of the contract for the sale of the Lenôtre Group.

Accor reveals its new strategy and launches its ibis megabrand with 3 economy brands: ibis, ibis Styles and ibis budget.

Opening of the world's first ibis budget: Accor opens the first ibis budget in Tangier,

A world first in the hospitality industry: Accor shares its environmental impact results.


Accor opens its 400th hotel in the Asia Pacific region, the Mercure Beijing Downtown.

Suite Novotel is the new generation Suitehotel: the Suitehotel brand that was created in 1998 now joins the Novotel family and becomes Suite Novotel.

Accor sells Compagnie des Wagons-Lits, its on-train catering business, to Newrest.

Accor confirms its intention to sell its stake in Groupe Lucien Barrière.

Accor reaches a milestone in China: the Group's 100th hotel after operating in China for 25 years.

accorhotels.com: a commitment to transparency - In partnership with TripAdvisor, customer reviews can now be seen on the accorhotels.com portal.

Opening of the first Sofitel in Saudi Arabia: the Sofitel Al Khobar The Corniche.


Etap Hotel, the leader of the budget hotel segment, opens its 400th hotel in Europe.

accorhotels.com launches its free iPhone app.

Sofitel launches its new “So SPA by Sofitel” concept.

The 100,000th ibis room goes into service with the opening of ibis City West in Munich.

Accor sells its stake in Club Méditerranée.


Founding of MGallery: a new collection of characterful upscale hotels.

Launch of A|Club, the worldwide loyalty program for Accor hotels.

Creation of Solidarity Accor.

ibis opens its 800th hotel, in Shanghai, China.


Accor creates All Seasons, a new non-standardized economy brand.

Accor launches Pullman, the new upscale brand for business travelers.


Accor Services launches the staff benefits voucher system, Ticket CESU® in France and Ticket Service® in Turkey.


Founding of Groupe Lucien Barrière SAS in which Accor has a 34% stake.


Opening of the first ibis in Tianjin, China.

Accor Services establishes itself in Panama and Peru.


Accor Services acquires Davidson Trahaire, Australia's leading human resources consultancy.


Continued development of the services business in the fast-growing market for employee assistance programs with the acquisition of Employee Advisory Resource Ltd in the UK.

First ibis property in China.


The Group's real-time hotel reservations site goes online: accorhotels.com.


Accor creates the Suitehotel concept, offering 30m² suites.


Compagnie Internationale des Wagons-Lits et du Tourisme (CWL) joins the Group.

The Etap Hotel chain extends the "budget" sector.


Acquisition of the Motel 6 chain in the USA.

Lenôtre joins the Accor portfolio.


Launch of the Formule 1 budget hotel chain.

Creation of Académie Accor, the first corporate university in the services sector in France.


Accor buys the Quiberon thalassotherapy center and thus launches the Accor Thalassa brand.

The first Novotel stone is laid in Beijing, China.


Acquisition of the tour operator, Africatours: looking towards the leisure tourism business.

Creation of Accor, the new entity with a total of 440 hotels.

1,500 public or institutional restaurants and 35,000 employees in 45 countries. 


Acquisition of Jacques Borel International, adding a new business activity.


Takeover of the Sofitel brand, the 4-star jewel of the French hotel industry.


Acquisition of the 3-star chain, Mercure.

Opening of the first Novotel in Africa, in Cameroon.


Opening of an ibis property in Bordeaux, the 1st economy hotel.


Acquisition of the Courtepaille restaurant chain.


Opening of first Novotel abroad, at Neuchâtel in Switzerland.


First Novotel hotel in Lille Lesquin.

Founding of Novotel - SIEH hotel group.


Meeting between Paul Dubrule and Gérard Pélisson.