News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace

Our Latest News

Loyalty

06.20.2025

Don’t Be a Guest, Be a Guest Star with ALL Accor. Accor recently launched a brand-new marketing campaign for the ALL Accor loyalty program starring French footballer player Kylian Mbappé. It highlights the Group’s conviction that every guest deserves VIP treatment.

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Kylian Mbappe taking picture of people in accor hotel

Group

07.31.2025

2025 Half-Year Results in Key Figures

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Picture with written 2025 Half-Year results

Brands

07.23.2025

Accor Arrives on The Strip with Treasure Island – TI Las Vegas Hotel & Casino, Handwritten Collection

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Sustainability

07.11.2025

Pioneering Water Self-Sufficiency at Raffles Bali

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In the Spotlight: Fostering Innovation x Start-Up Collaborations

  • Partnerships

    06.03.2025

    Luniwave: How Gamification Drives Sustainable Habits in Hospitality

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  • Partnerships

    06.03.2025

    Fullsoon: Turning AI Innovation into Food Waste Solutions

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  • Partnerships

    06.03.2025

    Alltheway: Innovating Luggage Handling for Better Travel

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