News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Loyalty
11.09.2023
“Loyalty is about personalization”: Insights Into the Loyalty Transformation
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Strategy
10.23.2023
Accor recognized for its holistic series “From Change To Opportunity” highlighting shifts in the hospitality industry
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Brands
10.20.2023
Sofitel, MGallery & Emblems: Promising a Modern Luxury Hospitality Experience
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Digital & Tech
10.19.2023
Accor and Adobe Sharing Insights Into Unlocking Opportunities Through Personalization at Scale
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Brands
10.16.2023
5 Key Trends from Accor’s ‘Meeting Expectations: The Future of Meetings & Events’ Report
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People
10.11.2023
Celebrating Coming Out Day at Accor Starts with Celebrating Individuality
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Brands
10.04.2023
Orient Express Celebrates its 140th Anniversary, embarking on ‘Beyond A World of Dreams’
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Partnerships
10.02.2023
Accor launches unprecedented project in Brazil for the inclusion of people of all sizes
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Sustainability
09.29.2023
Tackling Food Waste: a Spotlight on Our Teams Making a Difference
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