News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Loyalty
03.21.2025
Accor’s Loyalty Program ALL Reaches 100 Million Global Members
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Sustainability
02.27.2025
Engaging Travellers to Embrace More Sustainable Behaviours: Insights and Strategies from Accor, Booking.com, and the University of Surrey
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Hotel Development
02.26.2025
Unlocking the Strategic Opportunities of Blended Living: Insights From the Inside
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Strategy
02.20.2025
Another Record Year: Full-Year 2024 Results in Key Figures
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Sustainability
02.17.2025
Redefining Food Consumption: Savoring Sustainability at Sofitel Sanya Leeman Resort, China
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Sustainability
01.24.2025
Navigating Sustainability Together: Accor's Partnership with Energy Observer
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Food & Beverage
01.22.2025
Elevating Food & Beverage: The Art of Connecting Guests to Their Destination
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People
01.20.2025
The Future of Work: How Accor Prioritizes Talent Well-Being
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Brands
01.16.2025
Driving Brand Momentum: Creative Campaigns That Resonate and Build Stronger Connections
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