News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Our Latest News

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
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Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
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Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
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Sustainability
07.04.2024
Boosting Attractivity with Sustainable Certifications: Celebrating 1,000 Eco-Certified Hotels
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Partnerships
06.26.2024
Paris 2024 Olympic and Paralympic Games: Crafting Treasured Memories
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Strategy
06.22.2024
"We have a key role to play in leading change in LGBTQI+ tourism”: discussion with Accor’s Antonietta Varlese and IGLTA’s Clark Massad
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Partnerships
06.19.2024
Accor, Premium Partner of the Paris 2024 Olympic & Paralympic Games
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Partnerships
06.10.2024
Novotel Launches an Ocean Protection Partnership with WWF
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People
05.31.2024
Accor’s 2024 TakeOff! Challenge: Future Hospitality Leaders Take Aim at Engaging a New Generation of Guests
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Loyalty
05.30.2024
Innovation in Loyalty: Four Ways Accor Opens the Gates to a World of Privileges
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Sustainability
05.22.2024
Protecting Local Biodiversity: Inspiring Initiatives from Baby Bamboo Sharks in Thailand to Bongos in Kenya
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People
05.15.2024
Designing a Recruitment Approach to Foster Disability Inclusion
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