News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

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Sustainability

07.24.2026

Accor Launches Sustainability Owners Advisory Board to Strengthen Owner Collaboration

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Partnerships

07.22.2026

American Express and ALL Accor Expand the Power of Membership with New Global Partnership

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Press Release

Strategy

07.16.2026

Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning

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Partnerships

07.09.2026

New Crafts Awards: Accor & FHCM Unveil a New Initiative for Emerging Talent

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In the Spotlight: Design as a Catalyst for Hotel Transformation

Discover three hotel stories where design brings authentic hospitality to life across China, India, and Brazil.

  • Design

    07.08.2026

    Culture Takes Center Stage at Grand Mercure Yichang Waitan

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  • Design

    06.24.2026

    From Transit Hub to Social Destination: The TRIBE Budapest Airport Story

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  • Design

    05.28.2026

    Local Cultures, Vibrant Colors: An Inclusive Design Vision for Novotel Goa Panjim

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All Our News & Stories

  • Group • Digital & Tech

    01.29.2026

    Accor leads hospitality innovation with the launch of its ALL Accor app in ChatGPT

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    Press Release
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  • Hotel Development

    01.29.2026

    The Expanding Role of Franchising in Accor’s Luxury & Lifestyle Strategy

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  • Brands

    01.28.2026

    Novotel Launches "Longevity Everyday": Pioneering the Quiet Wellbeing Revolution

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  • Loyalty

    01.23.2026

    ALL Accor x Globetrender: When Moods Drive Bookings

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  • Loyalty

    01.16.2026

    ALL Accor: Insights from Alix Boulnois on a Strategic Growth Ecosystem

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  • Strategy

    01.12.2026

    The Triple Return on Business Travel: Return on Experience, Time, and Carbon are new metrics defining corporate travel value

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  • Hotel Development

    01.05.2026

    Our Most Anticipated 2026 Openings: Accor continues to shape the future of hospitality in leading markets around the world

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  • Group

    12.29.2025

    Season’s Greetings Movie: A story where our vision of hospitality becomes an illustrated emotional journey

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  • Group

    12.18.2025

    2025 Retrospective: A Year Powered by Emotion and Achievement

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