News & Stories

Discover what’s shaping hospitality and how Accor is setting the pace.

Hotel Development

09.10.2026

The Future is Franchise: How Accor’s Franchise Model Drives Performance in an Asset-Light Era

Sustainability

08.27.2026

Building Trust Through Eco-Certification: Perspectives From Accor and Booking.com

Design

08.11.2026

Designing Hospitality: Where Culture Meets Sustainability

Partnerships

08.06.2026

Partner-Powered Loyalty: How ALL Accor Turns Partnerships into Growth

In the Spotlight: Emerging Trends in Hospitality

Discover our latest articles on emerging trends transforming the hospitality industry and shaping its future.

Strategy
07.16.2026
Luxury’s Inward Turn: From Flamboyance to Quiet, Depth and Meaning
Read More
Food & Beverage
04.14.2026
The Rise of Wellness Dining in Hospitality: From Trend to Strategic Transformation
Read More
Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
Read More

Brands
01.28.2026
Novotel Launches "Longevity Everyday": Pioneering the Quiet Wellbeing Revolution
Read More
Loyalty
01.23.2026
ALL Accor x Globetrender: When Moods Drive Bookings
Read More
Loyalty
01.16.2026
ALL Accor: Insights from Alix Boulnois on a Strategic Growth Ecosystem
Read More
Strategy
01.12.2026
The Triple Return on Business Travel: New Metrics Defining Corporate Travel Value
Read More
Hotel Development
01.05.2026
Our Most Anticipated 2026 Openings: Accor continues to shape the future of hospitality in leading markets around the world
Read More
Group
12.29.2025
Season’s Greetings Movie: A story where our vision of hospitality becomes an illustrated emotional journey
Read More
Group
12.18.2025
2025 Retrospective: A Year Powered by Emotion and Achievement
Read More
Partnerships
12.15.2025
Novotel & PSG: Crafting Unforgettable Stays
Read More
Brands
12.04.2025
ibis Launches “The Go Getters”
Read More
Press Release